{
  "title": "Outrank customer results: Google Search Console data around the day each site joined",
  "url": "https://www.outrank.so/results",
  "snapshotDate": "2026-10-01",
  "publisher": "Outrank",
  "source": "Google Search Console data that Outrank customers connected to their account",
  "method": {
    "periodDays": 28,
    "minimumBaselineClicks": 30,
    "curveStopsBelowCoveragePercent": 7,
    "sameMonthComparison": "Median growth per 28-day window for sites 84+ days after joining vs sites before their join date, in the same calendar windows, windows with 20+ clicks.",
    "trendComparison": "Log-linear growth rate per 28 days over up to 6 periods before joining vs periods +1 to +11 after, sites with 4+ periods on each side.",
    "timeOnPlatform": "Sites whose Search Console data was refreshed after August 15, 2026; last 28 days vs the 28 days before joining.",
    "activity": "Sites with 2+ months on Outrank and 30+ clicks before joining.",
    "limitations": "Observational data from sites that chose to connect Search Console; not a controlled experiment. Customers may also do other SEO work."
  },
  "definitions": {
    "period": "28-day window relative to the day a site joined Outrank. Period -1 is the 28 days before joining; period 0 is the first 28 days after.",
    "median_clicks_index": "Median of each site's Google clicks in the period divided by its clicks in period -1. 1 means unchanged.",
    "impressions_index": "Same index computed on Google impressions.",
    "coverage_percent": "Sites with data in the period as a share of sites with data in period -1. Later periods include fewer sites because fewer have used Outrank that long.",
    "share_above_baseline_percent": "Share of sites with more clicks in the period than in period -1.",
    "sample_share_percent": "Share of the sites in that grouping that fall in the row."
  },
  "growthCurve": [
    {
      "period": -6,
      "description": "168–141 days before joining",
      "medianClicksIndex": 0.9,
      "clicksIndexP25": 0.53,
      "clicksIndexP75": 1.25,
      "shareAboveBaselinePercent": 41.9,
      "medianImpressionsIndex": 0.84,
      "coveragePercent": 73
    },
    {
      "period": -5,
      "description": "140–113 days before joining",
      "medianClicksIndex": 0.9,
      "clicksIndexP25": 0.57,
      "clicksIndexP75": 1.21,
      "shareAboveBaselinePercent": 40.4,
      "medianImpressionsIndex": 0.82,
      "coveragePercent": 79
    },
    {
      "period": -4,
      "description": "112–85 days before joining",
      "medianClicksIndex": 0.91,
      "clicksIndexP25": 0.6,
      "clicksIndexP75": 1.19,
      "shareAboveBaselinePercent": 40.5,
      "medianImpressionsIndex": 0.85,
      "coveragePercent": 83
    },
    {
      "period": -3,
      "description": "84–57 days before joining",
      "medianClicksIndex": 0.92,
      "clicksIndexP25": 0.66,
      "clicksIndexP75": 1.14,
      "shareAboveBaselinePercent": 40.9,
      "medianImpressionsIndex": 0.9,
      "coveragePercent": 89
    },
    {
      "period": -2,
      "description": "56–29 days before joining",
      "medianClicksIndex": 0.94,
      "clicksIndexP25": 0.74,
      "clicksIndexP75": 1.12,
      "shareAboveBaselinePercent": 40.8,
      "medianImpressionsIndex": 0.94,
      "coveragePercent": 95
    },
    {
      "period": -1,
      "description": "28–1 days before joining",
      "medianClicksIndex": 1,
      "clicksIndexP25": 1,
      "clicksIndexP75": 1,
      "shareAboveBaselinePercent": 0,
      "medianImpressionsIndex": 1,
      "coveragePercent": 100
    },
    {
      "period": 0,
      "description": "Days 1–28 after joining",
      "medianClicksIndex": 1.07,
      "clicksIndexP25": 0.89,
      "clicksIndexP75": 1.34,
      "shareAboveBaselinePercent": 60.6,
      "medianImpressionsIndex": 1.15,
      "coveragePercent": 84
    },
    {
      "period": 1,
      "description": "Days 29–56 after joining",
      "medianClicksIndex": 1.16,
      "clicksIndexP25": 0.89,
      "clicksIndexP75": 1.68,
      "shareAboveBaselinePercent": 62.2,
      "medianImpressionsIndex": 1.39,
      "coveragePercent": 72
    },
    {
      "period": 2,
      "description": "Days 57–84 after joining",
      "medianClicksIndex": 1.28,
      "clicksIndexP25": 0.9,
      "clicksIndexP75": 2.11,
      "shareAboveBaselinePercent": 67.4,
      "medianImpressionsIndex": 1.68,
      "coveragePercent": 64
    },
    {
      "period": 3,
      "description": "Days 85–112 after joining",
      "medianClicksIndex": 1.43,
      "clicksIndexP25": 0.94,
      "clicksIndexP75": 2.68,
      "shareAboveBaselinePercent": 70.7,
      "medianImpressionsIndex": 2.02,
      "coveragePercent": 55
    },
    {
      "period": 4,
      "description": "Days 113–140 after joining",
      "medianClicksIndex": 1.6,
      "clicksIndexP25": 0.96,
      "clicksIndexP75": 3.26,
      "shareAboveBaselinePercent": 73.2,
      "medianImpressionsIndex": 2.5,
      "coveragePercent": 46
    },
    {
      "period": 5,
      "description": "Days 141–168 after joining",
      "medianClicksIndex": 1.77,
      "clicksIndexP25": 0.99,
      "clicksIndexP75": 3.93,
      "shareAboveBaselinePercent": 74.4,
      "medianImpressionsIndex": 3.01,
      "coveragePercent": 38
    },
    {
      "period": 6,
      "description": "Days 169–196 after joining",
      "medianClicksIndex": 1.92,
      "clicksIndexP25": 1.01,
      "clicksIndexP75": 5.16,
      "shareAboveBaselinePercent": 75.2,
      "medianImpressionsIndex": 3.83,
      "coveragePercent": 33
    },
    {
      "period": 7,
      "description": "Days 197–224 after joining",
      "medianClicksIndex": 2.04,
      "clicksIndexP25": 1.08,
      "clicksIndexP75": 5.46,
      "shareAboveBaselinePercent": 78.1,
      "medianImpressionsIndex": 4.01,
      "coveragePercent": 28
    },
    {
      "period": 8,
      "description": "Days 225–252 after joining",
      "medianClicksIndex": 2.07,
      "clicksIndexP25": 1.05,
      "clicksIndexP75": 5.72,
      "shareAboveBaselinePercent": 76.3,
      "medianImpressionsIndex": 4.11,
      "coveragePercent": 23
    },
    {
      "period": 9,
      "description": "Days 253–280 after joining",
      "medianClicksIndex": 2.19,
      "clicksIndexP25": 1.05,
      "clicksIndexP75": 6.11,
      "shareAboveBaselinePercent": 76.1,
      "medianImpressionsIndex": 3.73,
      "coveragePercent": 18
    },
    {
      "period": 10,
      "description": "Days 281–308 after joining",
      "medianClicksIndex": 2.25,
      "clicksIndexP25": 0.97,
      "clicksIndexP75": 6.16,
      "shareAboveBaselinePercent": 74.3,
      "medianImpressionsIndex": 3.68,
      "coveragePercent": 13
    },
    {
      "period": 11,
      "description": "Days 309–336 after joining",
      "medianClicksIndex": 2.37,
      "clicksIndexP25": 1,
      "clicksIndexP75": 5.48,
      "shareAboveBaselinePercent": 74.6,
      "medianImpressionsIndex": 3.84,
      "coveragePercent": 9
    }
  ],
  "sameSitesEveryPeriod": [
    {
      "period": -3,
      "median": 0.96,
      "shareAbove": 42.6
    },
    {
      "period": -2,
      "median": 0.96,
      "shareAbove": 43.9
    },
    {
      "period": -1,
      "median": 1,
      "shareAbove": 0
    },
    {
      "period": 0,
      "median": 1.06,
      "shareAbove": 63.6
    },
    {
      "period": 1,
      "median": 1.14,
      "shareAbove": 62.3
    },
    {
      "period": 2,
      "median": 1.3,
      "shareAbove": 70.2
    },
    {
      "period": 3,
      "median": 1.46,
      "shareAbove": 75.1
    },
    {
      "period": 4,
      "median": 1.6,
      "shareAbove": 75.1
    },
    {
      "period": 5,
      "median": 1.79,
      "shareAbove": 78
    },
    {
      "period": 6,
      "median": 2.03,
      "shareAbove": 78.4
    },
    {
      "period": 7,
      "median": 2.17,
      "shareAbove": 79.7
    },
    {
      "period": 8,
      "median": 2.18,
      "shareAbove": 78.4
    },
    {
      "period": 9,
      "median": 2.12,
      "shareAbove": 77.4
    }
  ],
  "trendBeforeVsAfter": {
    "medianGrowthPerPeriodBeforePercent": 1.8,
    "medianGrowthPerPeriodAfterPercent": 7.5,
    "shareGrowingFasterAfterPercent": 57.9,
    "shareOfFlatOrFallingSitesGrowingAfterPercent": 66.5
  },
  "sameMonthComparison": {
    "windows": 16,
    "windowsWhereOutrankSitesGrewFaster": 14,
    "pooledMedianGrowthOnOutrankPercent": 6.3,
    "pooledMedianGrowthNotYetJoinedPercent": 0.1,
    "byWindow": [
      {
        "windowEnd": "2025-07-07",
        "onOutrank": 2.5,
        "notYetJoined": -3.6
      },
      {
        "windowEnd": "2025-08-04",
        "onOutrank": 20.2,
        "notYetJoined": 3.4
      },
      {
        "windowEnd": "2025-09-01",
        "onOutrank": -1,
        "notYetJoined": -1.9
      },
      {
        "windowEnd": "2025-09-29",
        "onOutrank": 13.8,
        "notYetJoined": 2.4
      },
      {
        "windowEnd": "2025-10-27",
        "onOutrank": 9.7,
        "notYetJoined": 0
      },
      {
        "windowEnd": "2025-11-24",
        "onOutrank": 10.1,
        "notYetJoined": 1.6
      },
      {
        "windowEnd": "2025-12-22",
        "onOutrank": 3.7,
        "notYetJoined": -7.8
      },
      {
        "windowEnd": "2026-01-19",
        "onOutrank": 6.9,
        "notYetJoined": -1.5
      },
      {
        "windowEnd": "2026-02-16",
        "onOutrank": 20.3,
        "notYetJoined": 19.8
      },
      {
        "windowEnd": "2026-03-16",
        "onOutrank": 8.5,
        "notYetJoined": 0
      },
      {
        "windowEnd": "2026-04-13",
        "onOutrank": 1.8,
        "notYetJoined": -3.1
      },
      {
        "windowEnd": "2026-05-11",
        "onOutrank": 4.3,
        "notYetJoined": 0.6
      },
      {
        "windowEnd": "2026-06-08",
        "onOutrank": 7.6,
        "notYetJoined": -2.9
      },
      {
        "windowEnd": "2026-07-06",
        "onOutrank": 3.3,
        "notYetJoined": -0.2
      },
      {
        "windowEnd": "2026-08-03",
        "onOutrank": 7.8,
        "notYetJoined": 8
      },
      {
        "windowEnd": "2026-08-31",
        "onOutrank": 2.4,
        "notYetJoined": 6
      }
    ]
  },
  "timeOnPlatform": {
    "shareOfSitesUpPercent": 74.5,
    "groups": [
      {
        "label": "1–2 months",
        "monthsFrom": 1,
        "monthsTo": 2,
        "sampleShare": 28,
        "shareUp": 72.6,
        "medianClicksBefore": 74,
        "medianClicksNow": 146,
        "medianGrowth": 1.38,
        "shareDoubled": 21.8,
        "shareHalved": 2.7,
        "medianImpressionsBefore": 5611,
        "medianImpressionsNow": 14659
      },
      {
        "label": "3–5 months",
        "monthsFrom": 3,
        "monthsTo": 5,
        "sampleShare": 30,
        "shareUp": 76.2,
        "medianClicksBefore": 89,
        "medianClicksNow": 306,
        "medianGrowth": 1.63,
        "shareDoubled": 44,
        "shareHalved": 7.2,
        "medianImpressionsBefore": 8701,
        "medianImpressionsNow": 50991
      },
      {
        "label": "6–8 months",
        "monthsFrom": 6,
        "monthsTo": 8,
        "sampleShare": 16,
        "shareUp": 76.2,
        "medianClicksBefore": 140,
        "medianClicksNow": 480,
        "medianGrowth": 1.98,
        "shareDoubled": 48.4,
        "shareHalved": 8.8,
        "medianImpressionsBefore": 11373,
        "medianImpressionsNow": 98549
      },
      {
        "label": "9–11 months",
        "monthsFrom": 9,
        "monthsTo": 11,
        "sampleShare": 19,
        "shareUp": 72.3,
        "medianClicksBefore": 197,
        "medianClicksNow": 939,
        "medianGrowth": 2,
        "shareDoubled": 49.6,
        "shareHalved": 12.4,
        "medianImpressionsBefore": 14795,
        "medianImpressionsNow": 180025
      },
      {
        "label": "12+ months",
        "monthsFrom": 12,
        "monthsTo": null,
        "sampleShare": 7,
        "shareUp": 76.3,
        "medianClicksBefore": 208,
        "medianClicksNow": 634,
        "medianGrowth": 2.1,
        "shareDoubled": 55.3,
        "shareHalved": 12.8,
        "medianImpressionsBefore": 22288,
        "medianImpressionsNow": 119266
      }
    ]
  },
  "usageAndGrowth": {
    "byArticlesPublishedPerMonth": [
      {
        "label": "under 5",
        "sampleShare": 12,
        "shareUp": 50,
        "medianGrowth": 1.07
      },
      {
        "label": "5–14",
        "sampleShare": 17,
        "shareUp": 70,
        "medianGrowth": 1.38
      },
      {
        "label": "15–29",
        "sampleShare": 30,
        "shareUp": 73,
        "medianGrowth": 1.92
      },
      {
        "label": "30+",
        "sampleShare": 41,
        "shareUp": 84,
        "medianGrowth": 2.27
      }
    ],
    "byBacklinksReceivedPerMonth": [
      {
        "label": "under 5",
        "sampleShare": 20,
        "shareUp": 65,
        "medianGrowth": 1.59
      },
      {
        "label": "5–14",
        "sampleShare": 26,
        "shareUp": 78,
        "medianGrowth": 1.66
      },
      {
        "label": "15–29",
        "sampleShare": 21,
        "shareUp": 69,
        "medianGrowth": 1.54
      },
      {
        "label": "30+",
        "sampleShare": 33,
        "shareUp": 80,
        "medianGrowth": 2.18
      }
    ]
  }
}