12 Best Etsy SEO Tools to Boost Your Sales in 2025

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In the crowded Etsy marketplace, passion and beautiful products are just the starting point. To truly succeed and turn your craft into a thriving business, you need visibility. That's where Search Engine Optimization (SEO) comes in, but navigating the complexities of Etsy's algorithm can feel overwhelming. This is where dedicated Etsy SEO tools become your most valuable ally. They provide the data-driven insights you need to understand what buyers are searching for, how your competitors are ranking, and how to optimize your listings to attract more traffic and sales.

For a foundational understanding of how search engine marketing works to boost online presence, this guida pratica al marketing SEM e SEO offers comprehensive insights. However, for the specific nuances of Etsy's unique ecosystem, specialized tools are essential.

This guide moves beyond guesswork. We will walk you through the best Etsy SEO tools available, from comprehensive platforms like Alura and Marmalead to specialized keyword finders. Each review includes detailed analysis, pros, cons, pricing, and screenshots to help you choose the right platform for your specific needs and budget. Our goal is to equip you with the information to make a strategic, informed decision and start growing your shop effectively.

1. Alura

Alura positions itself as an all-in-one growth platform, and it lives up to that claim by bundling powerful research and optimization features into one user-friendly interface. It's an excellent starting point for new sellers and a robust toolkit for seasoned veterans looking to streamline their workflow. What sets Alura apart is its seamless integration of different tools; you can move from keyword research directly to listing optimization without ever leaving the platform.

The platform is one of the most comprehensive Etsy SEO tools available, combining a Keyword Finder with a Listing Helper that provides actionable, AI-driven suggestions. This means you can identify high-demand, low-competition keywords and immediately apply them to your listings with guidance on titles, tags, and descriptions.

Key Features & Pricing

Keyword Finder: Discovers popular search terms with data on views, favorites, and competition.

Listing Helper: Grades your listings from A to D and provides specific, actionable steps to improve them.

Shop Analyzer: Lets you legally spy on competitor shops to understand their top-performing listings and strategies.

Pricing: Alura offers a useful free plan with limited searches. Paid plans start at $13.33/month (billed annually) for more extensive access.

Pros & Cons

Pros	Cons
Comprehensive, all-in-one toolkit	Free plan is quite limited
Very user-friendly and intuitive	Can occasionally disconnect from Etsy
Free Chrome Extension for on-the-go research	Advanced analytics are behind a paywall

Website: https://www.alura.io/

2. EtsyHunt

EtsyHunt is a powerhouse of data, offering one of the most extensive product and keyword databases available for Etsy sellers. Its core strength lies in deep market research, allowing you to analyze what’s selling, who’s selling it, and what keywords are driving traffic. This platform is ideal for sellers who are serious about finding untapped niches and validating product ideas before investing time and resources.

What makes EtsyHunt stand out is its focus on granular data. As a comprehensive suite of Etsy SEO tools, it moves beyond basic keyword suggestions to provide historical sales data, tag analysis, and competitor tracking. You can uncover trending products, monitor a shop's sales performance over time, and see exactly which tags are bringing them the most visibility, giving you a clear roadmap for optimization.

Key Features & Pricing

Product & Keyword Research: Access a massive database of products and keywords with analytics on sales, views, and competition.

Shop Analysis: Analyze any Etsy shop to see their sales history, top listings, and tag strategies.

Listing Optimization: Provides tools to help you refine your titles, descriptions, and tags based on real market data.

Pricing: EtsyHunt offers a free plan with basic access. The Pro plan starts at a very affordable $3.99/month, making advanced data accessible to everyone.

Pros & Cons

Pros	Cons
Extensive product and tag database	Data can be overwhelming for beginners
Extremely affordable pricing plans	Most powerful features require a subscription
User-friendly and clean interface	Focus is more on research than AI-driven suggestions

Website: https://www.etsyhunt.com/

3. eRank

eRank is a data-driven powerhouse favored by sellers who want to dive deep into analytics without a hefty price tag. It excels at providing detailed reports and audits that help you systematically improve your shop's visibility. While its interface can seem complex at first, the sheer volume of data it provides on keywords, competitors, and market trends is invaluable for making informed decisions.

The platform stands out with its robust Listing Audit tool, which grades your listings on various SEO factors and offers specific advice for improvement. This feature makes eRank one of the most effective Etsy SEO tools for sellers focused on granular, listing-by-listing optimization. Its comprehensive approach to data makes it a powerful asset for any small business looking to compete. You can learn more about how tools like eRank fit into a broader strategy by exploring SEO software for small businesses.

Key Features & Pricing

Keyword Explorer: Provides in-depth data on search volume, engagement, and competition for keywords.

Listing Audit: Analyzes individual listings and gives a detailed checklist of improvements needed.

Competitor Tracking: Monitors the sales and strategies of competing shops to identify opportunities.

Trend Analysis: Uses Google and Etsy data to spot emerging trends and popular products.

Pricing: A generous free plan is available. Paid plans start at just 9.99/month.

Pros & Cons

Pros	Cons
Very affordable pricing plans	Interface can be complex for beginners
Comprehensive and detailed audit tools	Some features have usage limitations
Generous free plan available	The sheer amount of data can feel overwhelming

Website: https://erank.com/

4. Marmalead

Marmalead is one of the most established names in Etsy SEO, positioning itself as a specialist in keyword research and market intelligence. It excels at helping sellers understand the nuances of the Etsy search algorithm through detailed data on search volume, engagement, and real-world competition. What makes Marmalead stand out is its focus on "shopper-focused" data, providing insights into long-tail keywords that actual buyers are using to find products.

The platform is designed for sellers who want to dive deep into analytics. It’s one of the best Etsy SEO tools for performing a thorough listing audit, as its grading system gives you a clear, color-coded report on your SEO health. This feature helps you systematically identify and fix weaknesses in your titles, tags, and photos, ensuring every listing is optimized for maximum visibility.

Key Features & Pricing

Keyword Analysis: Provides detailed metrics on keyword search volume, engagement, competition, and seasonality.

Listing Grades: Audits your listings and gives them a letter grade based on SEO performance, with actionable suggestions for improvement.

Trend Tracking: Helps you identify popular and emerging trends to stay ahead of the market.

Pricing: Marmalead offers a single, straightforward plan at 15.83/month when billed annually.

Pros & Cons

Pros	Cons
Excellent, in-depth keyword data	Higher cost compared to some competitors
Detailed listing audit reports are very helpful	Limited features beyond keyword research
User-friendly interface and clear visualizations	Lacks a free plan or extensive trial

Website: https://marmalead.com/

5. Sale Samurai

Sale Samurai zeroes in on providing highly accurate, data-driven insights to give sellers a competitive edge. It's particularly strong for those who prioritize real-time search volume data and competitive analysis without an overly complicated interface. The platform excels at helping you find profitable, long-tail keywords that actual shoppers are using, moving beyond basic guesswork.

Its combination of a powerful web app and a handy Chrome Extension makes it one of the most practical Etsy SEO tools for on-the-fly research. You can analyze search results directly on Etsy, getting immediate data on pricing, shipping times, and views for top-ranking listings. This direct integration streamlines the process of validating your product and keyword ideas.

Key Features & Pricing

Keyword Research: Provides real-time Etsy search volume, competition data, and Google search volume for a broader perspective.

Listing Insights: Offers specific suggestions to optimize your listings for better visibility and conversion.

Chrome Extension: Enables real-time analysis of Etsy search pages and competitor listings.

Pricing: Sale Samurai offers a 3-day free trial. Paid plans start at 19.99/month for the plan that includes the POD uploader.

Pros & Cons

Pros	Cons
Accurate, real-time search volume data	Very short 3-day free trial period
Competitive and affordable pricing	Lacks extensive tutorials for new sellers
User-friendly and intuitive interface	Focus is more on data than all-in-one shop management

Website: https://salesamurai.io/

6. EverBee

EverBee is heavily focused on product research and sales validation, making it an indispensable tool for sellers who want to base their decisions on hard data. Its primary strength lies in its ability to estimate sales revenue for any Etsy listing, giving you insight into what products are actually selling well. This is accomplished through a slick and easy-to-use Chrome extension that overlays data directly onto Etsy pages.

While its core function is product validation, EverBee also includes several Etsy SEO tools to help you compete. The platform provides a solid Keyword Research suite that shows monthly search volume, allowing you to find underserved niches. The Shop Analyzer lets you peek at competitors' sales data and top-performing listings, helping you reverse-engineer their success and apply it to your own strategy.

Key Features & Pricing

Sales Estimator: Predicts monthly sales and revenue for any Etsy listing.

Product Analytics: Tracks product performance over time to spot trends.

Keyword Research: Finds relevant keywords with estimated search volume and competition data.

Shop Analyzer: Reveals top-selling products and estimated revenue for any Etsy shop.

Pricing: EverBee has a free plan with 10 product analytics searches per month. Paid plans start at $19.99/month (billed annually) for more extensive usage.

Pros & Cons

Pros	Cons
Excellent and easy-to-use Chrome extension	Free plan searches are very limited
Provides valuable sales estimations	Lacks direct listing optimization features
Free plan is great for initial product research	Can feel more focused on product research than SEO

Website: https://everbee.io/

7. Crest

Crest distinguishes itself by focusing on real-time data and goal setting, making it a great choice for sellers who want immediate feedback on their shop's performance. Its clean interface and straightforward analytics help you track progress against specific sales or traffic goals, turning abstract data into actionable milestones. This forward-looking approach is ideal for motivated sellers who thrive on clear targets and measurable results.

As one of the more accessible Etsy SEO tools, Crest provides real-time optimization suggestions while you edit listings, helping you fine-tune your titles and tags on the fly. Its customer insights, which visualize sales by location, offer a unique way to understand your audience and tailor your marketing efforts geographically. The platform's emphasis on simplicity and live data makes it a strong contender for new and intermediate sellers.

Key Features & Pricing

Real-Time SEO Optimization: Get live suggestions and scores as you write your listing titles and tags.

Shop Analytics: Clean, easy-to-read dashboards that track views, visits, orders, and revenue.

Customer Insights: A map visualization shows where your customers are located, helping you identify key markets.

Goal Setting: Set and track custom performance goals for your shop to stay motivated and focused.

Pricing: Crest offers a free plan for basic analytics. Paid plans with advanced features start at just $12.99/month.

Pros & Cons

Pros	Cons
Very affordable pricing	Limited competitor analysis features
User-friendly and clean interface	Supports a maximum of three shop connections
Real-time data and goal-setting features	Fewer advanced tools than all-in-one platforms

Website: https://www.crest.so/

8. Esale

Esale focuses on providing Etsy sellers with clear, actionable shop analytics and management tools. Its main strength lies in offering detailed product conversion rate analysis and listing optimization features completely free of charge after a simple registration, making it an accessible entry point for new sellers focused on data-driven decisions. Esale helps you understand which of your products are truly capturing customer interest and turning views into sales.

The platform is designed to be a straightforward shop management assistant rather than a heavy-duty research suite. By connecting your shop, you gain immediate insights into your performance metrics. This makes it one of the more practical Etsy SEO tools for sellers who want to improve their existing listings based on real performance data, rather than just chasing broad keywords. The Keyword Expansion tool is particularly useful for finding related terms to broaden your reach.

Key Features & Pricing

Listing SEO Optimization: Analyzes your listings and provides guidance for improving titles and tags.

Shop Analysis: Offers a dashboard view of your shop's performance, including conversion rates.

Category Trend Insights: Helps you understand what's currently popular within specific Etsy categories.

Pricing: Esale is completely free to use after registering and connecting your Etsy shop.

Pros & Cons

Pros	Cons
Completely free access upon registration	Data analysis isn't as deep as paid tools
Detailed conversion rate analysis per product	Limited community or customer support channels
Intuitive and easy-to-navigate interface	Lacks advanced competitor research features

Website: https://esale.io/

9. MakerWords

MakerWords offers a no-frills, highly focused approach to keyword research for Etsy and Amazon sellers. It strips away the complexity of all-in-one platforms, providing a clean and direct interface for one primary purpose: finding valuable keywords. Its strength lies in its simplicity, making it a great choice for sellers who feel overwhelmed by feature-heavy tools and just want reliable search volume data without a steep learning curve.

The platform specializes in showing what real shoppers are searching for, helping you align your listings with actual customer demand. As one of the more straightforward Etsy SEO tools, MakerWords is perfect for brainstorming sessions where the goal is to quickly generate a list of relevant, high-traffic keywords to build your product titles and tags around.

Key Features & Pricing

Keyword Research Tool: Provides keyword suggestions based on real shopper search trends on Etsy and Amazon.

Search Volume Data: Displays estimated monthly search volume to help you prioritize keywords.

Trend Analysis: Offers insights into whether a keyword's popularity is growing or declining over time.

Pricing: MakerWords is priced affordably, with plans starting at a low monthly cost. There is no free trial.

Pros & Cons

Pros	Cons
Very affordable pricing	Limited features compared to competitors
Simple and incredibly easy to use	No free trial available to test the tool
Focuses specifically on Etsy & Amazon data	Lacks listing analysis or competitor research

Website: https://www.makerwords.com/

10. Ahrefs

While not an Etsy-exclusive tool, Ahrefs is a powerhouse SEO platform that serious sellers can leverage for an unparalleled competitive edge. It treats your Etsy shop and listings like any other webpage, allowing you to conduct deep analysis on keywords, backlinks, and organic traffic that goes far beyond what typical Etsy-specific tools can offer. This is the toolkit for sellers who want to understand the broader search landscape and see how their Etsy presence fits into it.

Using Ahrefs as one of your Etsy SEO tools means you can track product rankings not just on Etsy, but also on Google. You can discover what keywords are driving traffic to your competitors from search engines, giving you a massive advantage. For those interested in advanced SEO platforms, you can explore more Ahrefs alternatives to find the perfect fit.

Key Features & Pricing

Site Explorer: Analyzes your shop's backlink profile and organic search traffic.

Keyword Explorer: Provides in-depth keyword data from Google, not just Etsy, for broader reach.

Site Audit: Crawls your shop to find technical SEO issues that could hinder visibility.

Rank Tracker: Monitors your product rankings on search engines over time.

Pricing: Ahrefs offers a free "Webmaster Tools" plan with limited features. Paid plans are premium, starting at $99/month.

Pros & Cons

Pros	Cons
Extremely accurate and in-depth data	Expensive compared to Etsy-specific tools
Comprehensive suite of advanced SEO tools	Steep learning curve for beginners
Tracks product rankings on Google	No live chat support

Website: https://ahrefs.com/

11. Keywords Everywhere

Keywords Everywhere is a powerful browser extension that brings keyword data directly into your workflow, saving you from toggling between different tabs and tools. While not exclusively for Etsy, it's invaluable for sellers who want instant search volume, competition, and trend data while browsing Etsy, Google, or Pinterest. Its key advantage is convenience; keyword metrics appear right under the search bar, allowing for quick, on-the-fly analysis.

This tool is one of the most efficient Etsy SEO tools for broad market research, helping you validate product ideas and understand general search trends that influence Etsy shoppers. By seeing what people are searching for on Google, you can uncover new niches and customer pain points to address with your products. For a deeper understanding of this process, you can explore more about how to do keyword research.

Key Features & Pricing

Inline Search Volume: Displays monthly search volume and competition data directly within Etsy, Google, and other major sites.

Trend Data: Shows historical trend data charts to help you identify seasonality.

"People Also Ask For" Keywords: Uncovers related long-tail keywords directly from search results pages.

Pricing: Operates on a pay-as-you-go credit system. Credits start at $10 for 100,000 credits (1 keyword = 1 credit).

Pros & Cons

Pros	Cons
Extremely affordable pay-as-you-go model	Not an Etsy-specific tool
Seamless integration into the browser	Requires purchasing credits to see data
Provides data across multiple platforms	Can be distracting for casual browsing

Website: https://keywordseverywhere.com/

12. Mangools KWFinder

While not built exclusively for Etsy, Mangools KWFinder is a powerful general SEO tool that savvy Etsy sellers can leverage for advanced keyword research. Its strength lies in identifying long-tail keywords with low competition, a strategy that translates perfectly to the Etsy marketplace. By thinking outside the dedicated Etsy-tool box, you can uncover unique keyword opportunities that your competitors might be overlooking.

The platform excels at providing deep data on search volume and keyword difficulty, which is invaluable for validating niche ideas. Although designed for Google SERPs, the relative popularity and competition metrics it provides are excellent proxies for Etsy search behavior. This makes it one of the more versatile Etsy SEO tools for sellers who also manage a blog or external website to drive traffic to their shop.

Key Features & Pricing

Keyword Research: Finds long-tail keywords with precise search volume and a keyword difficulty score.

SERP Analysis: Allows you to analyze the top results for a keyword to understand the competitive landscape.

Rank Tracking: Monitor your keyword positions (more useful for off-Etsy marketing efforts like a blog).

Pricing: Mangools does not offer a free plan, but it has a 10-day free trial. Paid plans start at a very competitive $29/month.

Pros & Cons

Pros	Cons
Excellent user-friendly interface	Not specifically designed for Etsy data
Very affordable for a powerful SEO suite	No free plan available after the trial
Comprehensive tools for off-Etsy marketing	Lacks direct Etsy listing integration

Website: https://mangools.com/kwfinder

Top 12 Etsy SEO Tools Feature Comparison

Tool	Core Features ✨	User Experience ★★★★☆	Value Proposition 💰	Target Audience 👥	Unique Selling Points 🏆	Price Points 💰
Alura	Keyword finder, Listing optimization	User-friendly, Chrome Extension	Free plan, comprehensive tools	Etsy sellers, beginners	All-in-one Etsy SEO toolkit	Free plan; paid for advanced
EtsyHunt	Product & keyword research, Sales analytics	Easy to use, Large product database	Affordable pricing	Etsy sellers	Extensive product database	Affordable plans
eRank	Keyword explorer, Competitor tracking	Detailed audits, Affordable	Free plan, comprehensive audits	Etsy sellers, mid-level users	Balanced affordability and audit tools	Free & paid plans
Marmalead	Keyword analysis, Listing grading	User-friendly, detailed reports	Regular updates	Etsy sellers	In-depth keyword insights	Higher cost
Sale Samurai	Keyword research, Chrome Extension	User-friendly	Competitive pricing	Etsy sellers	Real-time insights, print-on-demand support	Competitive pricing
EverBee	Sales estimation, Shop analyzer	Easy Chrome extension	Free plan available	Etsy sellers, newcomers	Sales estimation feature	Free plan; paid limits
Crest	Real-time SEO, Customer insights	User-friendly	Affordable pricing	Etsy sellers	Real-time data, goal setting	Affordable
Esale	Shop analysis, Listing SEO optimization	Intuitive, free access	Free after registration	Etsy sellers	Detailed conversion rate analysis	Free after registration
MakerWords	Keyword research, Trend analysis	Simple and easy	Affordable	Etsy & Amazon sellers	Focused on Etsy & Amazon keywords	Affordable, no free trial
Ahrefs	Site explorer, Rank tracking	Comprehensive tools, complex	Expensive	Advanced SEO users, agencies	Deep backlink & traffic analysis	Expensive
Keywords Everywhere	Keyword metrics in browser	Easy to install, browser-based	Affordable	Etsy sellers, casual users	Data directly in search results	Pay per usage credits
Mangools KWFinder	Keyword & SERP analysis	User-friendly	Affordable	SEO pros, marketers	Long-tail keyword focus	Paid plans, no free plan

Choosing the Right Tool to Elevate Your Etsy Game

Navigating the world of Etsy can feel overwhelming, but mastering your shop's SEO is the most reliable way to stand out from the crowd. We've explored a dozen powerful Etsy SEO tools, from dedicated Etsy-specific platforms like Marmalead and eRank to broader, powerhouse SEO suites like Ahrefs. The key takeaway is that there is no single "best" tool for every seller; the right choice is deeply personal and depends entirely on your shop's unique stage and goals.

The journey from a hobbyist to a full-time Etsy entrepreneur often hinges on the transition from guesswork to data-driven strategy. Relying on intuition for keywords and trends can only get you so far. The tools we've covered provide the concrete data you need to understand what real shoppers are searching for, how your competition is succeeding, and where untapped opportunities lie within your niche.

How to Select Your Ideal Etsy SEO Tool

Making a decision can be the hardest part. To simplify the process, consider your current situation and what you need most right now.

For the New Seller or Budget-Conscious Shop: If you're just starting out or have a limited budget, you don't need the most expensive tool on the market. Start with the robust free tiers offered by eRank or Alura. These platforms provide essential keyword data, listing analysis, and competitive insights without any financial commitment. They are perfect for learning the fundamentals of Etsy SEO and making initial, impactful improvements.

For the Growth-Focused Seller Ready to Scale: If your shop is established and you're ready to seriously scale your revenue, it's time to invest in a more comprehensive tool. Marmalead is a classic choice, renowned for its focus on real-time shopper search data. Alternatively, Sale Samurai offers a powerful combination of keyword research and Chrome extension functionality, allowing you to analyze search results directly on Etsy.

For the Data-Driven Power User: For sellers who are comfortable with complex data and want the deepest possible insights, combining a dedicated Etsy tool with a traditional SEO platform is the ultimate strategy. Using a tool like Ahrefs or Mangools KWFinder can uncover broader search trends and content ideas that your competitors are likely overlooking. This approach allows you to build a powerful off-Etsy presence through a blog or social media that funnels traffic directly to your listings.

Your Action Plan for Success

Don't let analysis paralysis stop you. The most important step is to simply begin. Pick one tool from this list that aligns with your current needs and budget. Commit to learning its core features over the next week.

Start by running an audit of your top five listings. Identify underperforming keywords and find data-backed alternatives. Analyze the top-ranking competitors for your main product category. What are they doing right? Apply these insights, track your changes, and be patient. SEO is a long-term game, but consistent, informed effort is what separates thriving shops from those that fade away. Investing in one of these Etsy SEO tools is a direct investment in your business's visibility and long-term success.

Ready to take your Etsy strategy beyond just listings? To truly dominate your niche, you need to create supporting content that ranks on Google and drives targeted traffic to your shop. Outrank provides AI-powered tools to help you research, write, and optimize blog posts and articles that align perfectly with your Etsy products. Turn search engine users into loyal customers by complementing your Etsy SEO efforts with a powerful content strategy using Outrank.