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Outrank PlaybookLocal Search Field GuideLocal

The Ultimate Guide to Link Building for iGaming Sites

Master link building for iGaming sites with this step-by-step playbook. Earn high-authority backlinks from DR 60+ domains while staying compliant.

Field Sequence

Neighborhood Growth Roadmap

This sequence is tuned for map-pack trust, service-area authority, and location-adjacent intent capture.

iGaming operates in a highly regulated, competitive space. Your link building strategy must align with licensing requirements (e.g., MGA, UKGC, Curacao) while targeting high-intent audiences—casino players, sports bettors, and affiliate marketers. Start by auditing your site’s current backlink profile using Ahrefs or Majestic to identify toxic links that could trigger penalties.

Map out 3-5 iGaming sub-niches (e.g., crypto casinos, live dealer games, sports betting tips)

Identify 10-15 high-authority iGaming domains (DR 60+) for outreach targets

Create a compliance checklist (e.g., nofollow links for paid placements, disclosure policies)

Set up Google Alerts for brand mentions and unlinked opportunities

Regulatory Red Flags

Avoid link schemes like PBNs or paid links from non-iGaming sites. Search engines penalize sites with unnatural link profiles, especially in regulated industries. Focus on earning links from reputable iGaming directories, forums (e.g., CasinoMeister), and news sites (e.g., CalvinAyre).

Demand Snapshot

Local search inputs

Search Volume
80/mo
Keyword Difficulty
0/100
Avg. CPC
$0.00
Execution Phases
8steps

Forecast

Local Demand Forecast

Projected Traffic Growth

300-500% in 6 months12-Month Target
Projected Leads15-25 qualified leads/month
Market Value$5K-$15K/month in retained clients
Strategic Insight

This model assumes citation consistency, review growth, and service-area coverage improving in parallel.

Cluster Links

Expand into nearby service intents

These routes help authority circulate between closely related local pages instead of stopping at a single niche.

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