Free SEO Competitor Finder: Who competes with you on Google?

Find the sites that rank for the same Google keywords as you, then check where they get their backlinks.

About this seo competitor finder

This free SEO competitor finder shows which websites compete with you on Google. Enter your domain and a country, and the competitor finder compares your ranking keywords with every other site in DataForSEO's Google index.

You get the sites with the most shared keywords, their monthly organic traffic and their average position on those keywords. Switch to Similar size to hide the giants and focus on competitors you can catch.

Then click Check backlinks on any competitor to open our backlink checker and see where their links come from, the fastest way to build a list of link building prospects. No signup needed.

How to use SEO Competitor Finder

  1. 1

    Enter your domain

    Type your site, like example.com. It works for any public domain.

  2. 2

    Pick a country

    Competitors change by market, so choose where your audience searches.

  3. 3

    Review your competitors

    See who shares the most Google keywords with you, their traffic and average position.

  4. 4

    Check their backlinks

    Click Check backlinks on any competitor to see where their links come from.

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Frequently asked questions

What is an SEO competitor?

A site that ranks for the same Google keywords as you. It can differ from your business rivals: blogs, directories and big brands often compete for your searches too.

How does this competitor finder work?

It compares the keywords your domain ranks for in Google's top 100 with every other site's rankings, and lists the sites with the most keywords in common.

What are shared keywords?

Keywords that both your site and the competitor rank for. The more you share, the more directly you compete for the same clicks.

What does Similar size do?

It hides sites with more than ten times your traffic, so you see competitors you can realistically catch, not only the giants.

How do I use competitors for link building?

Check each competitor's backlinks. Sites that link to several competitors but not to you are your warmest link building prospects.

Is this competitor finder free?

Yes, free with no signup. Each search reads live Google ranking data, so each visitor gets a limited number of searches per hour.

Why are big sites like HubSpot on my list?

They rank for so many keywords that they overlap with most sites. Switch to Similar size to focus on competitors closer to your size.

Why does it find no competitors?

Your site needs to rank for some keywords in Google's top 100 in the country you picked. New sites often don't yet. Try a competitor's domain instead.