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Blog examples: 60 real blogs and what makes them work

A gallery of live blogs with screenshots, from food and travel to SaaS, nonprofits and student blogs. Filter by niche or platform, open any blog to see what it does well, then scroll down for blog post examples and the anatomy of a good blog.

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live blogs
60
niches
13
post formats
8
blog parts explained
8

Post formats

Blog post examples: 8 formats to copy

A blog is the site. A blog post is one article on it. Here are eight common post formats, each with a headline you could write today, the structure to follow and a real post to study.

  1. 01

    How-to guide

    Teaches one task from start to finish.

    Example headlineHow to Repot a Houseplant Without Killing It (6 Steps)

    Structure

    1. 1One-line promise and who it is for
    2. 2What you need, as a short list
    3. 3Numbered steps, one action and one photo each
    4. 4Mistakes to avoid
    5. 5Short FAQ for the follow-up questions

    Best for: Searches that start with “how to”. The most reliable source of Google traffic for a new blog.

    Real example · Love and LemonsHow to Cook Fluffy Quinoa(opens in a new tab)
  2. 02

    Listicle

    Rounds up options, ideas or tips under one number.

    Example headline11 Free Tools Every Freelance Designer Should Bookmark

    Structure

    1. 1How you picked the items, in two sentences
    2. 2Summary table or jump links at the top
    3. 3One subheading per item: what it is, who it suits, the price
    4. 4How to choose between them
    5. 5Your top pick and why

    Best for: Searches with “best”, “ideas” or “examples” in them, and posts people save to read later.

    Real example · Zapier7 best to do list apps of 2026(opens in a new tab)
  3. 03

    Case study

    Proves an idea works with one real result.

    Example headlineHow a Local Bakery Doubled Online Orders in 90 Days

    Structure

    1. 1The result, with the number, in the headline
    2. 2Where things started (the “before”)
    3. 3What was done, step by step
    4. 4Results with a chart or screenshot
    5. 5What you can copy, as a short checklist

    Best for: Business blogs. A number in the headline earns clicks and links from people who quote it.

    Real example · BacklinkoSkyscraper Method: +110% Traffic (Link Building Case Study)(opens in a new tab)
  4. 04

    Opinion piece

    Argues for one clear point of view.

    Example headlineWhy Small Teams Should Stop Holding Weekly Status Meetings

    Structure

    1. 1Your claim in one sentence
    2. 2What most people believe today
    3. 3Three reasons, each with a fact or story
    4. 4The best counter-argument, and your answer to it
    5. 5What to do instead

    Best for: Building a voice people follow. These posts get shared and argued about, which brings links.

    Real example · DHH on HEY WorldWhy we’re leaving the cloud(opens in a new tab)
  5. 05

    Interview

    Lets someone else’s expertise carry the post.

    Example headlineInside a 70-Year-Old Pasta Shop: 9 Questions for Maria Russo

    Structure

    1. 1Who the guest is and why you asked them
    2. 2A portrait or photo of their space
    3. 3Questions in bold, answers in their words
    4. 4One pull quote that sums them up
    5. 5Where to find them next

    Best for: Filling a calendar with fresh ideas. Guests often share the post with their own audience.

    Real example · Into The GlossIsamaya Ffrench, Founder, Isamaya(opens in a new tab)
  6. 06

    Comparison

    Helps a reader pick between two options.

    Example headlineNotion vs. Obsidian: Which Note App Fits How You Think?

    Structure

    1. 1The verdict in the first paragraph
    2. 2Side-by-side table of what matters
    3. 3One section per difference
    4. 4Pricing, compared honestly
    5. 5Who should pick which

    Best for: Readers close to a decision. “X vs Y” searches are small but convert well.

    Real example · ZapierTrello vs. Asana: Which PM tool is better?(opens in a new tab)
  7. 07

    News or announcement

    Shares what changed and why it matters.

    Example headlineWe’re Opening a Second Shop in Portland on March 3

    Structure

    1. 1The news in the first sentence: what, when, where
    2. 2Why it matters to the reader
    3. 3Key facts in a box: dates, prices, links
    4. 4A quote or photo
    5. 5What happens next and how to take part

    Best for: Launches, events and updates. Short, dated and easy to link from a newsletter.

    Real example · StripeOur top product updates from Sessions 2025(opens in a new tab)
  8. 08

    Personal story

    Turns something that happened to you into a lesson.

    Example headlineI Quit My Job to Grow Flowers. Here Is Year One in Numbers.

    Structure

    1. 1Open on one specific moment
    2. 2The background, kept short
    3. 3The turning point
    4. 4What happened, with real details
    5. 5What you learned, and a question for readers

    Best for: About pages, newsletters and personal blogs. The post readers remember you by.

    Real example · Mr. Money MustacheMeet Mr. Money Mustache(opens in a new tab)

Anatomy of a great blog

The 8 parts every good blog has

Click a number on the mockup, or a part in the list, to see what it does and how to get it right.

fernandfig.com
Fern & FigRecipesGardenTravelHomeAboutSubscribe
Recipes

The 20-minute weeknight pasta we make every week

By Maya Lin · 6 min read

Hi, I’m Maya

I cook, garden and write about slow weeknights at home.

More about me →

Browse by topic

Recipes48 postsGarden31 postsTravel19 postsHome24 posts

One recipe every Friday

Free. Unsubscribe in one click.

you@email.comJoin

  1. A header that shows what the blog covers

    Readers decide in seconds whether a blog is for them. Topic links in the menu answer that faster than any tagline.

    Keep five to seven links, named after your topics, plus search and one button.

  2. One big story at the top

    A single featured post with a large photo gives the page a focal point. A grid of equal cards makes every post look the same.

    Feature your best post, not your newest one, and change it when something better comes along.

  3. A face and a one-line bio

    People read people. A photo and a sentence on who writes the blog builds trust before anyone reads a post.

    Write the bio for the reader: who you help and what they get, not your life story.

  4. Categories that work as a menu

    Category pages let readers dig into one topic, and they give Google a clear map of what you write about.

    Start with three to six categories. Merge any category that has fewer than five posts.

  5. A reason to come back

    Most visitors read one post and leave. An email signup turns a one-time reader into someone you can reach next week.

    Say what they get and how often, for example “One recipe every Friday.”

  6. A named author with a date

    A name, photo and publish date show that a real person stands behind the post and that it is current.

    Add a short line on why this author knows the topic, and show the updated date when you refresh a post.

  7. One clear next step

    Every post should ask for one thing: subscribe, download, book or buy. Two buttons that compete split the reader’s attention.

    Match the ask to the post. A how-to guide pairs with a checklist, a case study with a demo.

1 of 8

Outrank Blogs · Free plan

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  • Newsletter signup, categories, author pages and related posts built in
Start a blog like this, freeSee every template
blog.brightpath.io
Brightpath, an example b2b saas blog on the Studio template

FAQ

Blog examples: questions

Short answers to what people ask most about blogs.

What is a blog?
A blog is a website, or a section of one, that publishes dated articles called posts, usually newest first and in a personal, conversational voice. Cup of Jo and Budget Bytes are blogs. A single article on them is a blog post.
What are some good examples of blogs?
It depends on what you want to build. For a personal blog, look at Cup of Jo, Austin Kleon and Zen Habits. For food, Pinch of Yum and Budget Bytes. For a business blog, the Ahrefs, Stripe and HubSpot blogs. For a newsletter, Platformer and Experimental History. The gallery on this page has 60 blog examples you can filter by niche and platform.
What makes a good blog?
A clear topic and a header that shows it, one featured post, categories that work as a menu, a short about box with a face, an email signup that says what readers get, named authors with dates, related posts at the end of each post and one call to action per post. Good blogs also publish on a schedule they can keep.
How do I start a blog for free?
Pick a free platform, choose a template, write a short about page and publish three to five posts before you share the link. Outrank Blogs is free up to 10,000 visits a month, with no ads and your own domain at no extra cost. WordPress.com, Blogger, Substack and Medium also have free plans, each with different limits.
What is the difference between a blog and a website?
A website is any set of pages on a domain. A blog is a kind of website, or a part of one, that adds new dated posts over time. Many businesses run both: a website for products and pricing, and a blog at /blog for guides and news, like Stripe, Zapier and Rancho Gordo in the gallery.
How many blog posts should I have before launching?
Three to five good posts is enough. That gives a first visitor something to read next and fills your main categories. After launch, a schedule you can keep matters more than a big start.
How often should I post on my blog?
As often as you can publish posts you are proud of. One post a week is a common rhythm for personal and small business blogs. In the gallery, Simon Willison posts every day, while Experimental History says in its sidebar that it publishes every other Tuesday.
Which blogging platform do these blogs use?
31 of the 60 blogs in the gallery run on WordPress. The rest use Substack, Ghost, Shopify, Drupal, Hugo, beehiiv, HubSpot, Craft CMS or their own custom code, and for 6 we could not tell from the page. Use the platform filter in the gallery to see each group.
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