StatisticsUpdated October 3, 2026
SEO and content statistics you can actually cite
369 statistics on link building, content marketing and blogging, each linked to the study it comes from and checked against it, plus original data from the sites that use Outrank.
Statistics pages
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128 statistics
51%
of B2B software buyers start research in an AI chatbot
Content Marketing Statistics 2026: 120+ Numbers With Sources
See all the statistics116 statistics$225
average price of a link insertion
Link Building Statistics 2026: 110+ Numbers With Sources
See all the statistics125 statistics96.55%
of pages get no traffic from Google
Blogging Statistics 2026: 120+ Numbers With Sources
See all the statisticsOriginal research
Data you will not find anywhere else
Studies built on Search Console and platform data from thousands of sites that use Outrank.
AI citations
29×
AI citations for DR 30+ sites vs under DR 10
How to get cited by ChatGPT: what actually predicts AI citations
Read the study · watch the videoZero-click searches−40%
click-through rate in 10 months
Zero-click searches: Google doubled impressions and kept the clicks
Read the study · watch the videoAnswer engine optimization2.1×
click-through for free tools vs articles
AEO data: which content formats still get clicked in AI search
Read the study · watch the videoQuery fan-out79%
of sites already get machine-written queries
Query fan-out: the machine-written queries hiding in Search Console
Read the study · watch the videoAI SEO agents2.0×
median Google clicks by month 7
