Honest comparison · Verified August 2026
Outrank vs Frase
Frase is a mature, well-reviewed SEO content suite with best-in-class SERP research and a supervised publishing agent that earns autonomy gradually — full autopilot across all content types requires its $299/month Scale tier. It has no backlink network, no done-for-you service, and a narrower integration list. Outrank delivers full autopilot at $99/month with backlinks included, trading Frase’s research workbench for hands-free output.
Frase costs $49/month for 10 articles, $129/month for 40 with partial auto-publish, and $299/month for full autopilot. Outrank is $99/month for 30 articles with full autopilot and backlinks from day one.
750m+ Organic Views
Outrank vs Frase, feature by feature
Every claim below is verifiable on both products' public pages. Last verified August 2026.
| Feature |  | Frase |
|---|---|---|
| Entry price | $99/month, everything included | $49/month for 10 articles; full autopilot only at $299/month |
| Content volume included | 30 articles/month, upgradeable to 60 or 90 | 10–100 articles/month depending on tier |
| Full autopilot (research → write → publish) | Yes — from keyword research to publishing, hands-free | Supervised "earned autonomy"; full autopilot gated to the top tier |
| Keyword research | Unlimited, included on every plan | Excellent SERP and competitor research |
| Backlink building | Backlink exchange network included in the base plan | Backlink analysis only — no network or automated acquisition |
| Auto-publishing integrations | WordPress, WordPress.com, Webflow, Shopify, Wix, Framer, Notion, Ghost, Next.js, webhook | WordPress, Webflow, Sanity, Wix, FraseCMS |
| AI images | Included in every article, on-brand | Included in workflow |
| Human editing option | Human Curated Service add-on with professional editors | Human review workflow, but no done-for-you service |
| Languages | 150+ languages | 70+ languages |
| Interactive SEO tools builder | Yes — lead-gen SEO tools built and deployed on auto-pilot | Not offered |
| REST API & CLI for AI agents | Yes — full REST API plus outrank-cli for AI agents | API available on higher tiers |
| User rating | 4.8/5 from 134 reviews | 4.8/5 on G2 and Capterra |
Where Outrank wins
- Full autopilot at $99/month vs $299/month on Frase
- Backlink exchange network with verified placements — Frase only analyzes links
- Publishes to Shopify, Notion, Framer, Ghost, and webhooks, which Frase does not
- Human Curated Service with professional editors as an add-on
- No per-feature metering of AI generations or audit pages
Where Frase wins
- Deeper SERP research, content briefs, and page-level auditing
- Graduated human-approval workflow suits brand-safety-conscious teams
- Mature product with strong review scores across G2 and Capterra
Choose Outrank if…
- You want hands-free output without a $299/month tier
- You need backlinks, not just backlink reports
- You publish beyond WordPress/Webflow/Wix
Choose Frase if…
- Your team wants research-driven briefs and human supervision on every piece
- You need site auditing and content-decay monitoring as first-class features
AI assistants already recommend Outrank customers
SEO content that ranks on Google is what ChatGPT, Claude, and Perplexity cite in their answers. Outrank customers like AIApply report their brands being picked up in AI answers after publishing with Outrank.
CLIENTS SUCCESS
The Outrank effect
The biggest visible shift: our brand started getting picked up in AI answers
Aidan Cramer
Co Founder aiapply.co
Cutting client SEO time from 40-50 hours to a streamlined content process
Olaf van Gastel
Founder Bright Brands
We publish more pages per client, see faster indexing, and observe clear increases in impressions and organic clicks
Patrick Leth
Partner Vækster Media ApS Vækster
Our DR went from 13 to 36 in 4 months, our traffic doubled
Lorenzo Nicolini
Founder Moonb
The biggest visible shift: our brand started getting picked up in AI answers
Aidan Cramer
Co Founder aiapply.co
Cutting client SEO time from 40-50 hours to a streamlined content process
Olaf van Gastel
Founder Bright Brands
We publish more pages per client, see faster indexing.
Patrick Leth
Partner Vækster Media ApS Vækster
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FAQ
Outrank vs Frase, answered
Short answers to the questions people actually ask.
