Honest comparison · Verified November 2026
Outrank vs Frase
Frase is a mature, well-reviewed SEO and GEO content platform: it researches, writes, optimizes, and publishes, with an agent that can auto-publish each content type once you switch it on, plus site audits, AI visibility tracking, and Content Guard for decaying pages. Its backlink feature finds prospects and drafts outreach emails rather than placing links, and it publishes to WordPress, Webflow, Sanity, Wix, or its own FraseCMS. Outrank delivers 30 articles and automated backlink building at $99/month, trading Frase’s research workbench for hands-free output.
Frase costs $49/month ($39 billed yearly) for 10 articles, $129/month ($103 billed yearly) for 40, and $299/month ($239 billed yearly) for 100, with a 7-day free trial and no credit card. Outrank is $99/month for 30 articles with backlink building included.
750m+ Organic Views
Outrank vs Frase, feature by feature
Every claim below is verifiable on both products' public pages. Last verified November 2026.
| Feature | Outrank | Frase |
|---|---|---|
| Entry price | $99/month, everything included | $49/month Starter ($39 billed yearly) for 10 articles; 40 articles at $129/month |
| Content volume included | 30 articles/month, upgradeable to 60 or 90 | 10, 40, or 100 articles/month depending on plan |
| Full autopilot (research → write → publish) | Yes — from keyword research to publishing, hands-free | Yes — the agent drafts and auto-publishes on every plan, per content type, once you switch it on |
| Keyword research | Unlimited, included on every plan | SEO research, topic clusters, and competitor analysis |
| Backlink building | Automated backlink building included in the base plan | Backlink gap analysis with drafted outreach emails; you send the outreach |
| Auto-publishing integrations | WordPress, WordPress.com, Webflow, Shopify, Wix, Framer, Notion, Ghost, Next.js, webhook | WordPress, Webflow, Sanity, Wix, FraseCMS |
| AI images | Included in every article, on-brand | Generated hero image and in-content visuals per article |
| Human editing option | Human Curated Service add-on with professional editors | Review-and-approve workflow; no done-for-you editing listed |
| Languages | 150+ languages | 70+ languages |
| Interactive SEO tools builder | Yes — lead-gen SEO tools built and deployed on auto-pilot | Frase Answers visitor Q&A widget on every plan |
| REST API & CLI for AI agents | Yes — full REST API plus outrank-cli for AI agents | API, MCP, and CLI on every plan (5,000 requests a month on Starter) |
| User rating | 4.8/5 from 134 reviews | 4.8/5 across G2 and Capterra, per its site |
Sources, checked November 2026: Frase pricing, Frase backlinks.
Where Outrank wins
- Backlinks placed for you with verified placements — Frase finds prospects and drafts the outreach
- 30 articles for $99/month; Frase includes 10 at $49 and 40 at $129
- Publishes to Shopify, Notion, Framer, Ghost, Next.js, and webhooks, which Frase’s pricing page does not list
- Human Curated Service with professional editors as an add-on
- Unlimited users on the base plan; Frase Starter includes one seat
Where Frase wins
- Deeper SERP research, site audits, and page-level optimization scores
- Per-content-type autonomy controls and Content Guard suit brand-safety-conscious teams
- AI visibility tracking included, and strong review scores on G2 and Capterra
- Lower entry price at $49/month for 10 articles
Choose Outrank if…
- You want links placed for you, not a prospect list
- You want 30 articles a month at $99
- You publish on Shopify, Framer, Notion, or Ghost
Choose Frase if…
- Your team wants research-driven briefs and approval controls on every content type
- You need site auditing, content-decay monitoring, and AI visibility tracking as first-class features
AI assistants already recommend Outrank customers
SEO content that ranks on Google is what ChatGPT, Claude, and Perplexity cite in their answers. Outrank customers like AIApply report their brands being picked up in AI answers after publishing with Outrank.
CLIENTS SUCCESS
The Outrank effect
The biggest visible shift: our brand started getting picked up in AI answers
Aidan Cramer
Co Founder aiapply.co
Cutting client SEO time from 40-50 hours to a streamlined content process
Olaf van Gastel
Founder Bright Brands
We publish more pages per client, see faster indexing, and observe clear increases in impressions and organic clicks
Patrick Leth
Partner Vækster Media ApS Vækster
Our DR went from 13 to 36 in 4 months, our traffic doubled
Lorenzo Nicolini
Founder Moonb
The biggest visible shift: our brand started getting picked up in AI answers
Aidan Cramer
Co Founder aiapply.co
Cutting client SEO time from 40-50 hours to a streamlined content process
Olaf van Gastel
Founder Bright Brands
We publish more pages per client, see faster indexing.
Patrick Leth
Partner Vækster Media ApS Vækster
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FAQ
Outrank vs Frase, answered
Short answers to the questions people actually ask.
