Real customersSearch Console dataAhrefs authority data

AI SEO agent case studies, with the receipts

Founders and agencies who handed their SEO to an AI agent, and what happened to their Google traffic, Domain Rating and AI visibility. Month-by-month data, named people, and the months that went wrong.

Martin AdamsLorenzo NicoliniJesse KennedyArnaud RenouxAidan CramerOlaf van GastelPatrick Leth

7 customers sharing their real numbers

1M+

Articles generated

As of September 25, 2026

4,689

Sites with Search Console connected

The dataset behind our study

473.7k

Verified backlinks

Checked live, as of September 4, 2026

75.4%

Of tracked sites gained clicks

1,383 sites, before vs after joining

Original research

Sixteen months of Search Console data, indexed to each site’s own starting point. The median site hit 2.0× its clicks about 7 months in. We also show who did not grow, and why the numbers may flatter us.

Read the study

Median clicks vs the month before joining

Shaded: middle half of sites. Hover for details.

0×2×4×6×8×Baseline: 28 days before joiningJoined Outrank2.0× median−2135791113

28-day periods before and after joining Outrank

In their words

What customers told us, unedited

Pulled word for word from the case study forms customers filled in.

“Our traffic doubled, people started reaching out to do backlink collaborations too.”
Lorenzo Nicolini, Moonb

Lorenzo Nicolini

Founder, Moonb

“The backlink exchange is better than any single product we have seen in 10-years of managing online training websites.”
Jesse Kennedy, 24hourEDU

Jesse Kennedy

Student Support, 24hourEDU

“It works quite well, it’s autonomous.”
Arnaud Renoux, Scalelist

Arnaud Renoux

Co-founder, Scalelist

“The biggest visible shift: our brand started getting picked up in AI answers.”
Aidan Cramer, AIApply

Aidan Cramer

CEO and co-founder, AIApply

“I can now maintain Bright Brands’ standards - authentic, quality work - while actually scaling”
Olaf van Gastel, Bright Brands

Olaf van Gastel

Founder, Bright Brands

“Outrank has enabled us to offer SEO as a more productized and reliable service.”
Patrick Leth, Vækster

Patrick Leth

Partner, Vækster Media ApS, Vækster

“It’s the first tool I’ve used that delivers meaningful, measurable SEO results instead of superficial optimization.”
Martin Adams, Life Purpose App

Martin Adams

App developer and solo operator, Life Purpose App

How we build these

Four rules every case study follows

  • Search Console, not screenshots alone

    Charts come from the Google Search Console data customers connected to Outrank, month by month.

  • Third-party authority numbers

    Domain Rating and AI citation counts come from Ahrefs, which we do not control.

  • Named people, their own words

    Every quote is word for word from a customer who agreed to publish their story.

  • We show the bad months

    Dips, slow starts and what the data cannot prove are written into every case study.

Looking for shorter testimonials? Browse our customer success stories.

Case studies FAQ

Questions about these case studies

How the numbers were gathered, and what they do and do not prove.

Are these case studies real?
Yes. Every company, person and quote is real, and each customer agreed to be featured. Traffic charts use the Google Search Console data they connected to Outrank, Domain Rating comes from Ahrefs, and the screenshots were sent to us by the customers themselves.
Why do you show traffic drops?
Because every real site has them, and a case study that hides them is an advert. Showing Moonb’s spring 2026 dip or the months where growth stalled makes the rest of the data easier to trust.
Are these results typical?
Most of them beat the median, which is why we also publish the aggregate. Across 1,383 sites, 75.4% gained clicks after joining and the median site doubled its clicks about 7 months in. About one in four had fewer clicks.
What do these customers actually use?
The same product anyone can start on the $99/month plan: automated keyword research, a new article every day published straight to their CMS (WordPress, Webflow, Shopify, Framer, Wix, Notion or a webhook), and backlinks through the Outrank exchange. Some add the backlink or human curated add-ons.
Can my business be featured?
If Outrank has worked for you, we would love to hear it. Contact our support team with your results and we will take it from there.
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