The best white label AI SEO tools for agencies in 2026 each cover a different layer of what you sell. Outrank produces the content: articles researched, written and published on each client's site under the client's brand. AI Peekaboo adds AI search reporting, with branded share links and reports on your own domain. SE Ranking is the most complete white-label SEO platform for the money, AgencyAnalytics is the client portal, Search Atlas white-labels an AI SEO platform end to end, Semrush adds branded reports with its Pro Report add-on, and SEOptimer is the cheapest way to send branded audits.
Most agencies need two or three of these, not one. Below: what "white label" actually covers in each tool, prices checked on each vendor's site in November 2026, and the honest limits.
Key takeaways
- White label comes in three layers: unbranded deliverables (content), branded reports and share links, and a full branded platform or client portal on your domain. Few tools do all three.
- Outrank delivers the work itself: 30 articles a month per client site, published under the client's brand, for $99 per site with 10% to 20% off from 2 sites.
- AI Peekaboo is the dedicated AI visibility pick: branded reports and share links from $100 a month, your own report domain from $250, and MCP and API access on every paid plan.
- A branded client portal costs from $20 per client a month (AgencyAnalytics, billed yearly). SE Ranking's Agency Pack adds $69 a month billed yearly, on top of a plan.
- Branded reports are the cheapest layer: SEOptimer PDFs from $39 a month, Semrush's Pro Report at $20 a month on top of a plan.
What white label means for AI SEO tools
A white-label tool lets you deliver its output under your agency's brand instead of the vendor's. In practice that covers three different things, and pricing pages rarely say which one you get:
- Unbranded deliverables. The work itself carries no vendor name: articles on the client's site, audits in your template. Clients see the results and never the tool.
- Branded reports and share links. PDFs, dashboards or read-only links with your logo and colors, sometimes on your own subdomain.
- A branded platform or client portal. Clients log in to a dashboard on your domain, with your logo, your email sender and no trace of the vendor.
The "AI" part also varies. Some tools use AI to do the work (writing and publishing content, fixing pages), some to explain it (report summaries), and some to measure a new channel: how ChatGPT, Gemini, Perplexity and Google's AI answers mention your clients. A good agency stack usually has one of each.
The 7 best white label AI SEO tools at a glance
White label AI SEO tools for agencies (November 2026)
| Outrank | Articles on their own site, under their brand | $99 per site/mo | Content lives on the client's domain | Writes, publishes and links content |
| AI Peekaboo | Branded AI visibility reports and share links | $100/mo | From $250/mo (report links) | Tracks brand mentions in AI answers |
| SE Ranking | Branded platform, reports and read-only seats | Agency Pack $69/mo, billed yearly, plus a plan | Yes | AI summaries in reports, AI search tracking add-on |
| AgencyAnalytics | Client portal and dashboards | $20 per client/mo, billed yearly | Yes | AI insights, summaries, MCP access |
| Search Atlas | Branded dashboards; client portals on Agency | $399/mo (Pro) | Yes, via CNAME | OTTO automates on-page fixes |
| Semrush | Branded reports and dashboards by link | Pro Report $20/mo, plus a plan | Not listed | AI report summaries, AI visibility toolkit |
| SEOptimer | Branded PDF audits and an audit widget | $39/mo | Subdomain or custom domain | AI Writer, GEO audits |
Click a column header to sort.
1. Outrank: best for white-label content production
Outrank is the production layer of an agency stack. For each client site it researches keywords the site can rank for, builds a 30-day plan you approve, then writes and publishes one long article a day (30 a month) to WordPress, Webflow, Shopify, Wix, Framer, Notion, Ghost, Next.js or any stack through a webhook. Each client keeps its own tone, audience, words to avoid and CMS connection, and switching clients in the dashboard is one click. Links come through Outrank's backlink exchange: each site earns credits by hosting relevant links in its own articles and gets placements inside articles on other sites.
What white label means here. The articles are the deliverable, and they publish under your client's brand and domain with nothing in the output saying "made with Outrank" (only trial articles carry a watermark). Your clients never need to see Outrank at all. What Outrank does not have yet is white-label reporting or a client-facing dashboard on your domain: both are on a waitlist. Until then, agencies report results through Search Console or their reporting tool.
For AI agents. Outrank has a REST API, an MCP server and a CLI. From Claude, ChatGPT, Cursor or Claude Code, your team can plan keywords, generate and publish articles, rewrite underperforming posts and read Search Console data for any client in the organization.
Limits, plainly. Outrank is not a rank tracker, a site crawler or a reporting tool, so it sits next to a suite and a reporting layer, not instead of them. The plan is 30 articles a month per site.
Price: $99 per site a month ($999 a year), unlimited users, with volume discounts on the whole subscription: 10% off for 2 to 4 sites, 15% for 5 to 19 and 20% for 20 to 25. Above 25 sites, pricing is custom.
2. AI Peekaboo: best for white-label AI visibility reporting
AI Peekaboo tracks how ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode talk about a brand, prompt by prompt, with Claude and Microsoft Copilot as paid add-ons. For each answer it records whether the brand is mentioned, the sentiment, which competitors appear instead and which pages the answer cites. Every gap it finds becomes a to-do, ranked by search volume and buying intent. For an agency, that adds AI search reporting to the retainer, something a client's rank tracker doesn't show.
White label on your own domain. From $100 a month, each client gets a read-only share link with your logo and colors (no login, no seat), and Looker Studio reports can use your own theme. On plans billed at $250 a month or more, those reports open on your own address, such as reports.youragency.com. Setup is one DNS record.
Pricing that follows your client list. There are no seat fees. The price is set by the brands you track, the prompts per brand, the AI models and how often the prompts run, starting at $30 a month for one brand with 40 prompts checked every two days on three models. Annual billing saves 15%, and agencies with 150 or more brands get custom volume pricing.
MCP server and REST API for AI agents. Every paid plan includes MCP and REST API access. Your team can work with visibility data from Claude Desktop, Claude Code, Cursor or ChatGPT, schedule scans from your own agent, or build a fully custom client report on the API. It also connects Search Console and Google Analytics, matching search queries and AI prompts page by page.
Watch for. The custom domain covers the report share links, not the whole app, and transactional emails still come from AI Peekaboo. It isn't a site crawler, a keyword rank tracker, an on-page audit tool or a full client portal, and it doesn't write or publish content. Most agencies pair it with a suite for audits and with a content tool like Outrank for the pages its to-dos call for.
Price: from $30 a month, 15% off billed yearly. White-label reports and share links from $100 a month; custom domain from $250 a month. The first AI visibility report is free with no card, and eligible new workspaces under $100 a month (at least 10 prompts per brand) get a 14-day trial with a card.
3. SE Ranking: best white-label SEO platform for the money
SE Ranking covers rank tracking, site audits, keyword and backlink research and client reporting in one suite, and its white label goes further than most: your logo, colors and domain on the platform itself with SE Ranking references removed, read-only client seats limited to the tools you choose, branded reports (cover page, colors, header and footer) sent from your corporate email or your own SMTP server.
White label comes with the Agency Pack add-on, $69 a month with annual billing, on top of a plan: Core is $129 a month and Growth, built for agencies with 30 projects, $279. Scheduled reports come with AI-written summaries, and AI search tracking is a separate add-on. Our guide to SEO software for agencies compares its tracking limits with the other suites.
Limits, plainly. The Agency Pack is billed yearly and stacks on a base plan, and the backlink index is smaller than Ahrefs' or Semrush's. It reports on content but doesn't produce it.
4. AgencyAnalytics: best white-label client portal
AgencyAnalytics is the client-facing layer of the stack: the portal your clients log in to. Core costs $20 per client a month billed yearly and includes a client access portal with unlimited client users, your logo, colors and custom domain, a custom email sender, and dashboards that pull from your SEO, ads and analytics tools. The AI side covers AgencyAI insights, Ask AI, AI summaries and MCP access from ChatGPT and Claude, with an AI Tracker add-on for AI search. There's a 14-day trial with no card.
Limits, plainly. It reports on work done in other tools, so you still need a suite for research and audits and a tool that produces content, and per-client pricing adds up fast on many small retainers.
5. Search Atlas: best for a fully white-labeled AI SEO platform
Search Atlas bundles SEO research with OTTO, which scans a client site and deploys on-page and technical fixes (titles, schema, internal links) on its own. Its agency setup can rebrand almost everything: a custom subdomain through a CNAME record that becomes the client login, your logo, colors and favicon, a renamed AI assistant and custom HTML in reports.
The catch is the entry price. White-label dashboards and reporting start on Pro at $399 a month (OTTO on 4 sites), and client portals with branded dashboards need the Agency plan, from $999 a month (OTTO on 10 sites). Starter ($99) and Growth ($199) have no white label.
Limits, plainly. It's the most expensive way into white label on this list, and DNS changes for the custom domain can take up to 48 hours.
6. Semrush: best for branded reports if you already use Semrush
Semrush has the broadest SEO toolkit, plus an AI Visibility Toolkit for ChatGPT, Gemini, Perplexity and Google's AI features. White label comes with the Pro Report add-on ($20 a month), which adds branding and white labeling, AI-written summaries, sharing by link and 20+ outside integrations, and its online dashboards can be embedded in your own client portal. Plans start at $139 a month for SEO, with AI prompt tracking from Starter at $199.
Limits, plainly. Semrush is retiring its Agency Growth Kit, and the current offer has no branded client login. Branding is a paid add-on, on top of per-seat pricing.
7. SEOptimer: best budget white-label audits
SEOptimer is built for agencies that sell audits. Pro ($39 a month, $29.25 billed yearly) adds white-label PDF reports, and Max ($59) adds an embeddable audit widget that turns your site's visitors into leads. A separate GEO product (from $29 a month) audits how a site shows up in AI search and LLMs, also with white-label PDFs, and every main plan includes an AI Writer (40 articles a month on Pro). There's a 7-day free trial.
Limits, plainly. White label here means branded PDFs and the widget, served from a subdomain or your own domain. No client login is listed, and its data is shallower than the big suites'.
How to build a white label AI SEO stack
Start from what you sell, then add one tool per layer:
- You sell content and growth. Outrank produces and publishes the articles on each client site; add a reporting layer (AgencyAnalytics, or SE Ranking's branded reports) so clients see the results under your name.
- You sell AI search visibility. AI Peekaboo tracks and reports it under your brand, and its to-dos tell you which pages to create; Outrank can write and publish those pages.
- You sell SEO retainers. SE Ranking with its Agency Pack is the most complete single platform; Search Atlas if you want AI to apply on-page fixes and can justify $399 a month or more.
- You sell audits. SEOptimer for branded audits and lead capture; Semrush's Pro Report if you already pay for Semrush.
Check two things before you buy. First, which surfaces carry your brand: a report, a share link, a login, or the emails your clients receive. Second, whether white label is a plan threshold, an add-on billed yearly, or a per-client charge, because that decides how the cost grows with your client list.
FAQ
What is a white label AI SEO tool?
It's an AI SEO tool whose output you can deliver under your own agency brand: unbranded content, branded reports and share links, or a client portal on your own domain. The AI part writes content, summarizes reports, automates fixes or tracks how AI answers mention your clients.
Which white label SEO tool is best for agencies?
It depends on the layer. Outrank for content published on client sites, AI Peekaboo for AI visibility reports, SE Ranking for a complete branded SEO platform, AgencyAnalytics for a client portal, Search Atlas for a fully branded AI platform at a higher price, Semrush for branded reports on its data, and SEOptimer for cheap branded audits.
Can I white-label AI search visibility reports?
Yes. AI Peekaboo offers white-label reports and client share links from $100 a month and a custom report domain from $250 a month, with MCP and REST API access on every paid plan. SEOptimer's GEO product exports AI visibility audits as white-label PDFs, and SE Ranking and Semrush add AI search tracking to their branded reporting.
Does Outrank offer white label?
Outrank's articles publish under your client's brand and domain with no Outrank branding, so the deliverable is white label today. White-label reports and a custom-domain dashboard are on a waitlist. Pricing is $99 per site a month with volume discounts from 2 sites.
How much does white label SEO software cost?
From $20 a month (Semrush's Pro Report add-on, on top of a plan) or $39 a month (SEOptimer Pro) for branded PDFs, about $100 a month for branded AI visibility reporting (AI Peekaboo), $20 per client a month for a client portal (AgencyAnalytics, billed yearly), and $399 a month or more for a fully branded AI SEO platform (Search Atlas). Content production with Outrank is $99 per site a month.
