A full content library for a few-hundred-product catalog, linked to the posters it sells
“It's the reason we have a functioning blog at all.”- Thomas Rood, Founder RoutePrinter
Success story from
A full content library for a few-hundred-product catalog, linked to the posters it sells
“It's the reason we have a functioning blog at all.”- Thomas Rood, Founder RoutePrinter
Success story from
Introduction
Blog went from essentially empty to a large, consistently updated library • Editorial content now links to product and collection pages that previously stood alone • A steady publishing cadence they could never maintain manually
Yes, especially for a small store with a big catalog and no time to write. It's the reason we have a functioning blog at all.
Thomas Rood
Founder RoutePrinter
Who RoutePrinter are?
RoutePrinter makes wall art out of a runner's or triathlete's biggest achievements. Customers either pick an iconic race we already stock or upload their own route, and we print it as a personalized poster.
RoutePrinter SEO Challenges
We had a large catalog of race-specific product pages and almost nothing supporting them. The blog stayed empty because writing it was always the thing we didn't get to, and with no content team we had no real way to build authority around running and triathlon topics. We were depending on product pages alone to rank.
What Changed After Using Outrank?
The blog went from essentially empty to a large, consistently updated library covering running, triathlon, gifts, and race content. Our product and collection pages now have editorial content pointing to them instead of standing alone, and we have a steady publishing cadence we were never able to maintain manually.
SUCCESS STORIES
