Introduction

Blog went from essentially empty to a large, consistently updated library • Editorial content now links to product and collection pages that previously stood alone • A steady publishing cadence they could never maintain manually

Yes, especially for a small store with a big catalog and no time to write. It's the reason we have a functioning blog at all.

Thomas Rood

Founder RoutePrinter

Who RoutePrinter are?

RoutePrinter makes wall art out of a runner's or triathlete's biggest achievements. Customers either pick an iconic race we already stock or upload their own route, and we print it as a personalized poster.

RoutePrinter SEO Challenges

We had a large catalog of race-specific product pages and almost nothing supporting them. The blog stayed empty because writing it was always the thing we didn't get to, and with no content team we had no real way to build authority around running and triathlon topics. We were depending on product pages alone to rank.

What Changed After Using Outrank?

AI Search Visibility

RoutePrinter is building early AI visibility, led by Perplexity at 21 responses and ChatGPT at 19. Its content also appears in Google's AI Mode and AI Overviews, on Gemini, and across 17 AIO search-query citations. A solid early spread across the engines where its niche, catalog-driven content gets surfaced.