The Outrank Blog
Practical guides on SEO, AI search, link building and content marketing, with real numbers, templates and step-by-step walkthroughs. Researched, written and published with Outrank.
Articles
Pillar Page Examples: 8 Real Pillar Pages Taken Apart, and What to Copy From Each
We pulled apart eight real pillar pages, counted their words and cluster links, and sorted them into three shapes you can copy: the long guide, the chaptered guide and the hub.
Content Distribution Strategy: A Channel Plan and a Per-Post Checklist That Gets Content Seen
Owned, earned, paid, search and AI channels, what the data says about each, and a checklist to distribute every post.
SEO Software for Small Businesses: 7 Options Compared on Price, Users and Reporting (2026)
Real October 2026 prices, user seats, rank tracking and reporting for the SEO suites small businesses actually buy, plus a team cost calculator and the free stack.
How to Name Images for SEO: The File Name Formula, Examples by Page Type, and When Not to Rename
Name images for SEO with a 3-part formula: subject, detail, context, in lowercase with hyphens. 20 examples, alt text rules, and when renaming hurts.
Best AI Writer for SEO in 2026: 10 Tools Ranked by What They Actually Do
The best AI writers for SEO in 2026, ranked by whether they research keywords, optimize against the SERP and publish for you. Prices checked October 2026.
SEO Automation Tools in 2026: What to Automate, What Not To, and the Best Tool for Each Job
The SEO automation tools worth paying for in 2026, by task: content, audits, rank tracking, reporting and outreach, with October prices and limits.
Schema Markup on Wix: What Wix Adds Automatically, How to Add Your Own JSON-LD, and How to Validate It
How schema works on Wix: what Wix adds automatically, how to add custom JSON-LD to a page, the 7,000-character limit, and free validators to test it.
Webflow vs Wix (2026): Which Website Builder Fits a Small Business, and Which Fits a Marketing Team?
Wix is the faster, all-in-one choice for small businesses. Webflow gives designers and marketing teams precise control and a stronger CMS. Here's how they compare on ease, design,…
Wix Studio vs Webflow (2026): The Agency and Designer Comparison, With Real Prices
Wix Studio is built for agencies shipping many client sites with business features. Webflow is built for design-led brand and marketing sites. Here's how they compare on design,…
Substack vs WordPress (2026): Costs, Newsletter Fees, SEO and Which One to Choose
Substack vs WordPress.com vs self-hosted WordPress: October 2026 prices, paid newsletter fees (10% vs 0–10%), SEO and a calculator to see which costs less.
How to Hire a WordPress SEO Freelancer: Rates, Where to Find One and What to Ask (2026)
A hiring guide for WordPress site owners: the WordPress-specific SEO work a freelancer should handle, real hourly and retainer rates, where to find vetted people, a copyable scope…
Squarespace vs WordPress (2026): Real Costs, SEO Control and Which One to Pick
Squarespace is the easier, all-inclusive builder; WordPress is the more flexible, more SEO-controllable platform. Here's how they compare on cost, SEO, speed, e-commerce and what…
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