From domain rating 1 to 21 and 0 to 1,000+ organic users a month, now cited across AI search too
“It has completely changed the trajectory of our store's organic traffic with almost no lift from our internal team.”- Matt Altman, VP of Ecom Joyfull Pet
Success story from
From domain rating 1 to 21 and 0 to 1,000+ organic users a month, now cited across AI search too
“It has completely changed the trajectory of our store's organic traffic with almost no lift from our internal team.”- Matt Altman, VP of Ecom Joyfull Pet
Success story from
Introduction
Organic traffic from roughly 0 to 1,000+ users per month, 95% from blog content • Domain rating up from 1 to 21 • Now being approached by publications to partner, output that would otherwise need a full-time content hire plus a link-outreach hire
Yes, it has completely changed the trajectory of our store's organic traffic with almost no lift from our internal team.
Matt Altman
VP of Ecom Joyfull Pet
Who Joyfull Pet are?
JoyFull is a Denver-based pet wellness brand built on the idea that "healthy" shouldn't mean "boring"—its tagline is putting the fun in functional. The company makes clean, vet-formulated treats and supplements for dogs and cats, using high-quality proteins (never mystery meats or by-products) and functional ingredients like prebiotics and probiotics to support gut health, digestion, and overall vitality. Its hero product, Prebiotic Chicken Squeeze Treats, packs real health benefits into a lickable, picky-eater-approved format made with just six clean ingredients. Founded by Kate Lin and guided by an in-house veterinary advisor, JoyFull is all about transparency, taste, and wellness that fits real life—no artificial fillers, nothing hidden, and no bribing required to get pets to actually eat it.
Joyfull Pet SEO Challenges
We were a new brand with limited bandwidth and were not prioritizing any content creation on the site. Because we were a team of 2 this was on the back burner for us. We also had very few backlinks and a domain rating of 1.
What Changed After Using Outrank?
Before using Outrank
- We were a new brand with limited bandwidth and were not prioritizing any content creation on the site. Because we were a team of 2 this was on the back burner for us. We also had very few backlinks and a domain rating of 1.
After using Outrank
- Our website's organic traffic has gone from basically 0 to 1,000+ users a month, with 95% of it coming from the content on the blog posts. Our domain rating is up to 21. We are also being discovered by other publications that are reaching out to partner. None of this would have been possible without the boosts we have gotten from using outrank.
- Joyfull's content is now getting cited widely across AI search, appearing in Grok, Google AI Overviews, AI Mode, ChatGPT, and more.
AI Search Visibility
Joyfull has good AI visibility across nearly every engine. Its content appears in 43 Google AI Overviews and 53 AI Mode responses, 17 ChatGPT answers, and shows up on Gemini, Perplexity, and Copilot, with standout pickup on Grok at 115 responses across 123 pages, plus 95 AIO search-query citations.
SUCCESS STORIES
