88% more organic clicks, page three to page one, and content now cited across every major AI engine
“Setting our brand voice and prohibited-language rules once, and getting usable on-brand drafts, is the difference between publishing consistently and not at all.”- Kari Thomas, Founder Skin Perfection
Success story from
88% more organic clicks, page three to page one, and content now cited across every major AI engine
“Setting our brand voice and prohibited-language rules once, and getting usable on-brand drafts, is the difference between publishing consistently and not at all.”- Kari Thomas, Founder Skin Perfection
Success story from
Introduction
Organic clicks up about 88% (22,650 to 42,500) in six months • Impressions up about 65% (3.83M to 6.31M) • Average position from about 23 to about 10; copper peptide and Snap-8 pages each more than doubled their clicks
Yes. For a small team in a regulated category, being able to set brand voice and prohibited-language rules once and get usable, on-brand drafts is the difference between publishing consistently and not publishing at all.
Kari Thomas
Founder Skin Perfection
Who Skin Perfection are?
Skin Perfection is a woman-owned skincare brand based in Boise, Idaho, formulating clinical-grade peptide products with full ingredient transparency — we disclose exact active concentrations instead of hiding behind proprietary blends. We sell finished anti-aging skincare and lotion-making supplies for at-home formulators.
Skin Perfection SEO Challenges
Our category is competitive and ingredient-heavy, so ranking for terms like "GHK copper peptide serum," "Matrixyl 3000," and "DIY peptide serum" takes a lot of long-form, accurate content. As a small team, we couldn't produce it consistently — and skincare copy carries compliance guardrails most generic AI tools ignore, slipping in claim language we legally can't use. Doing volume and staying compliant at the same time was the bottleneck.
What Changed After Using Outrank?
Before using Outrank
- Our category is competitive and ingredient-heavy, so ranking for terms like "GHK copper peptide serum," "Matrixyl 3000," and "DIY peptide serum" takes a lot of long-form, accurate content. As a small team, we couldn't produce it consistently — and skincare copy carries compliance guardrails most generic AI tools ignore, slipping in claim language we legally can't use. Doing volume and staying compliant at the same time was the bottleneck.
After using Outrank
- Over a six-month period, our organic search clicks rose from about 22,650 to 42,500 — up roughly 88% — and impressions grew from 3.83M to 6.31M, about 65%. Our average position improved from around 23 to about 10, moving key terms from page three into page one. Individual content pages saw the biggest gains: our copper peptide and Snap-8 pages each more than doubled their clicks, and a core query climbed from position 5.7 to 2.7. Consistent, on-brand blog content was a central part of building that organic footprint.
- Skin Perfection's content is now being cited heavily across AI search, appearing in Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot, and Grok, where it shows up in over 600 answers.
AI Search Visibility
Skin Perfection has the strongest AI visibility of the group, with content cited across every major engine. It appears in 124 Google AI Overviews and 106 AI Mode responses, 26 ChatGPT answers, and shows up on Gemini, Perplexity, and Copilot, with standout pickup on Grok at 603 responses across 730 pages. For a skincare brand in a compliance-heavy niche, being cited this widely across AI answers is a strong signal that the content is being treated as a credible source.
SUCCESS STORIES
