The Outrank Blog
Practical guides on SEO, AI search, link building and content marketing, with real numbers, templates and step-by-step walkthroughs. Researched, written and published with Outrank.
Articles
SEO Strategy Template (Free): A Copy-and-Paste SEO Plan, 90-Day Roadmap and Worked Example for 2026
Copy this SEO strategy template section by section: strategy brief, baseline and goals, keyword matrix, content roadmap, technical fixes, authority plan, KPI dashboard and refresh…
12 Best Search Engines Other Than Google in 2026: Compared on Privacy, AI Answers and Whose Index They Use
The 12 best Google alternatives in 2026, compared on privacy, AI answers, price and whose index they use. Plus live market share and a 30-second quiz.
How Many Backlinks Do You Need to Rank? A Calculator, Real Examples and 2026 Data
There is no universal number. Here is how to work out the referring domains your page needs from the current top 10, with a calculator, examples and Outrank data.
How to Find Low Competition Keywords: A 7-Step Method (With a SERP Checklist)
Find low competition keywords in 7 steps: seed ideas, KD filters, a 5-minute SERP check and clustering. With a checklist and data from 183,540 keywords.
Is Google Analytics Free? Yes. Here's What GA4 and Analytics 360 Actually Cost
Yes, GA4 is free with no traffic fee. See the free limits, what GA4 360 reportedly costs (from $50,000/year) and the add-ons that can bill you.
AI SEO Content Generator: How It Works, What It Costs and Which Tools to Use (2026)
An AI SEO content generator picks keywords, writes to a SERP brief and publishes to your CMS. See how it works, what it costs and 8 tools compared.
Content Marketing ROI: The Formula, a Calculator and How to Track It in GA4
The ROI formula, a calculator with your own numbers, and a practical GA4 setup to attribute revenue to content.
How to Pick Keywords for SEO: A 4-Factor Scoring Method (With a Calculator)
Pick keywords by scoring business value, intent fit, winnability and click potential. With a scoring calculator, a worked example and mistakes to avoid.
How to Write Website Content: Rules, Page-by-Page Templates and a Launch Checklist
Write each page of your website for the one job it has to do: rules from usability research, templates for the homepage, service, about, FAQ and contact pages, and a launch…
What Are LSI Keywords? The Meaning, the Myth and What Works Instead
LSI keywords are related terms around your main keyword. Google says it doesn't use them. What the term means, where it came from, and what to do instead.
What Is Keyword Cannibalization? How to Find and Fix It, Step by Step
What keyword cannibalization is, how to find it in Search Console, and how to fix it
Competitor Keyword Analysis: How to Find (and Pick) the Keywords Your Competitors Rank For
Find every keyword a competitor ranks for, then keep only the ones you can win.
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