The Outrank Blog
Practical guides on SEO, AI search, link building and content marketing, with real numbers, templates and step-by-step walkthroughs. Researched, written and published with Outrank.
Articles
How Many Keywords for SEO? Per Page, Per Site and Per Month (With a Calculator)
Use 1 primary keyword per page plus 3–8 close variants. For the whole site, work back from a traffic goal: our calculator shows how many pages you need.
How to Track Website Visitors: Set Up GA4, Clarity or a Cookie-Free Tracker Step by Step
Install a tracker, verify it works, and see what visitors do without breaking privacy rules.
How to Do Competitor Analysis in SEO: 7 Steps, a Worked Example and a Report Template
A 7-step SEO competitor analysis: find your real search competitors, profile them, run keyword and backlink gaps, and write the report. With an example.
What Is Keyword Difficulty? How KD Scores Work and Which Number to Target
Keyword difficulty (KD) is a 0–100 estimate of how hard it is to reach Google's top 10. How Ahrefs and Semrush score it, and which KD to target.
How to Create Long-Tail Keywords: 12 Modifier Formulas and How to Write Content for Them
Seed term plus modifier: 12 formulas for creating long-tail keywords, with real Autocomplete examples, and a page blueprint for writing content that ranks for them.
What Is an Editorial Calendar? Meaning, Examples and Editorial Calendar Systems Compared
An editorial calendar is a shared schedule of what you will publish, when, where and who owns it. See examples, what it includes and 8 systems compared.
SEO Keyword Competition Analysis: How to Check If You Can Rank for a Keyword
How to judge keyword competition before you write a single word.
Enterprise Content Management Solutions: What ECM Does, 7 Platforms Compared and a Requirements Template
A plain-English guide to enterprise content management (ECM): the five jobs an ECM system does, a worked invoice workflow, seven platforms compared on published pricing, and a…
Website SEO Audit Services: What You Should Get, What It Costs and Where to Find One (2026)
A buyer's guide to SEO audits: the five kinds of audit and what each costs, what the report must contain, how to run a free 60-minute audit yourself, and how to turn findings into…
What Is Brand Consistency? The 4 Layers, Real Style Guide Examples and an Audit Checklist
A practical guide to brand consistency: the four layers to standardise, how Mailchimp, Atlassian and GOV.UK write it down, why it now matters for Google and AI assistants, plus a…
What Is Topical Authority? What Google Has Confirmed, What Our Data From 200 Sites Shows, and How to Build and Measure It
Topical authority explained with evidence: Google's confirmed topic authority system, the 2024 leak's site focus attributes, Outrank data on coverage and AI citations, a worked…
What Is Keyword Clustering? How to Group Keywords by SERP Overlap (With a Real Example)
What keyword clustering is and how to group keywords by SERP overlap
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