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Do not index
Google your own company name plus the word "reviews." Just that.
yourcompany reviews
Whatever sits on page one is what ChatGPT reads when a prospect asks whether you're any good. Not your homepage. Not your case studies. That.
Check it now.
For most people it's a G2 profile nobody has touched since 2023, a Reddit thread, and a comparison page written by a competitor.
The tactic going around right now fixes it by owning the query.
buy yourcompany-reviews.com
Then put every review you want people to see on it, and link to it from your main site so Google indexes it and ChatGPT can find it.
But make sure the reviews are real. Real names, dates, links back to the original reviews, the criticism included and what you did about it. You are not trying to win that search. You are trying to be one of the sources in it.
Tibo