Table of Contents
Do not index
When someone searches on ChatGPT, Claude or Gemini, they do not type a keyword. They ask a question.
And the model needs an answer to that question. That is what it goes looking for, and that is what it cites.
Check it yourself, right now. Open ChatGPT and scroll your own history. Count how many of your last ten prompts were two or three words. Almost none of them. They are all full questions, and half of them are questions somebody's blog post should have answered.
That is your audience doing the same thing about your category.
So your content plan should be a list of questions, not a list of keywords.
Those questions are public: Google autocomplete records the exact phrasings, Reddit is full of the same ones asked out loud. We built a free tool that pulls both and clusters them by intent.
Drop your topic in, take the questions, make each one an H2, answer it in the first two sentences.
Or skip the manual part. Outrank does this for every cluster you own, writing the pages and pairing backlinks so they can actually rank.
Tibo