The Outrank Blog
Practical guides on SEO, AI search, link building and content marketing, with real numbers, templates and step-by-step walkthroughs. Researched, written and published with Outrank.
Articles
How to Create a Content Strategy in 7 Steps (With a One-Page Template and Real Data)
Build a content strategy in 7 steps: one goal, winnable topics, formats chosen by click data, a cadence you can keep, and a free one-page template.
14 Types of Content for Content Marketing, Compared by Goal, Funnel Stage and Effort (2026)
The 14 main types of content for content marketing compared by goal, funnel stage, effort and shelf life, with 2026 data on what each format delivers.
Website Auditing Checklist: 8 Areas to Check, From Tracking and Accessibility to AI Visibility
A website audit is more than an SEO crawl. This checklist covers eight areas, starts by checking that your data is telling the truth, and says who should own each fix.
SEO vs SEM: What Each Term Means, How They Differ, and Which to Start With
SEO earns unpaid rankings. SEM is the umbrella for all search marketing, and in practice usually means paid search ads. Definitions, real 2026 costs, and a quick quiz to decide…
SEO for Fashion Brands: How Shoppers Search for Clothes, and the Store Pages That Win Them
How fashion shoppers search, which catalogue pages should rank, how to handle colors, sizes and sold-out styles, and how to get free product listings on Google.
SEO for Automotive Businesses: A Playbook for Car Dealerships and Repair Shops
Dealerships and repair shops face different SEO problems. Business Profiles for sales and service departments, inventory and model pages, service and symptom pages, and the…
Travel SEO: How Tour Operators, Travel Agencies and Travel Companies Rank on Google
A travel SEO strategy built around how travelers actually plan: Google Things to do, destination hubs, trip pages that beat OTAs on detail, and content timed to the travel…
SEO for Education: How Schools, Colleges and Course Providers Win Students on Google (2026)
What prospective students compare before they apply, how to build program pages that rank and convert, the structured data changes of 2025 and 2026, a licensing-course provider's…
SEO for Nonprofits: How to Reach the People You Serve, Volunteers and Donors on Google, and Use Ad Grants Within the Rules
How people looking for help, volunteers and donors search differently, the pages each one needs, how to use Google Ad Grants within its rules, the donor-research sites that…
SEO for Financial Services: How Advisors, Lenders, Insurers and Credit Unions Rank Without Failing Compliance (2026)
Which searches advisors, broker-dealers, lenders, insurers and credit unions can win, the advertising rules that shape their pages, how to handle reviews and testimonials, and a…
SEO for Plumbers: Rank for the Problems Homeowners Search, Not Just "Plumber Near Me"
Plumbing customers search the problem before they search for a plumber. How to set up your Business Profile, build a page for every leak, clog and water heater search, and turn…
SEO for Contractors: How Remodelers, Roofers and Builders Win High-Ticket Jobs From Google
Homeowners research a remodel or a new roof for weeks before they ask for a quote. How contractors win that research with cost guides, project pages by town, proof and reviews.
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