The Outrank Blog
Practical guides on SEO, AI search, link building and content marketing, with real numbers, templates and step-by-step walkthroughs. Researched, written and published with Outrank.
Articles
SEO for Small Business: The Do-It-Yourself Plan for Local Shops, Service Businesses and Small Online Stores
A practical small business SEO plan: what changes for storefronts, service-area businesses and online shops, the free listings to claim, the pages to fix, a review habit and a…
SEO for B2B: An In-House Playbook for Turning Low-Volume Keywords Into Pipeline
A do-it-yourself B2B SEO playbook: value keywords by deal size, build bottom-of-funnel pages first, turn sales questions into content, and show up when buyers ask AI.
SEO for Startups: The Decisions to Get Right Early, What to Publish at Each Stage, and When SEO Pays Off
A founder's SEO playbook: technical decisions to make before launch, the pages to publish at each stage, three startups' results and real data on how long SEO takes.
SEO for Healthcare Practices: A 90-Day Local Playbook for Clinics and Medical Offices
The local SEO plan for clinics and medical offices: profiles for each location and doctor, reviews without HIPAA risk, service pages that rank, and what to measure.
SEO for Hotels: How to Win Direct Bookings From Google Search, Maps and Google Hotels
Hotel SEO is a fight for Google's booking module: free booking links, a lodging-ready Business Profile, room and location pages OTAs don't have, and the math on OTA commission.
SEO for Dentists: How Patients Pick a Dentist on Google, and the Pages, Profiles and Reviews That Win Them (2026)
The five things patients check before booking a dentist, how to structure insurance, procedure and emergency pages, Google Business Profile for practices and dentists, HIPAA-safe…
SEO for Real Estate Agents: How to Rank Where Zillow Can't, Stay Fair Housing Compliant and Count What a Closing Is Worth (2026)
Where agents can still beat the portals in Google, why IDX listings rarely rank, how to write neighborhood pages that respect Fair Housing rules, Google Business Profile setup for…
SEO for Restaurants: How to Get Your Menu and Dishes Found on Google and AI Search
Diners search for dishes, diets and occasions more than restaurant names. How to publish a menu Google and AI assistants can read, which menu format to use, and how to rank for…
SEO for Lawyers: How Law Firms Rank on Google Without Breaking Bar Advertising Rules (2026)
How people choose a lawyer on Google, the ABA and state advertising rules every law firm page must follow, practitioner profiles, reviews, and the math on what a signed case is…
How to Make a Sitemap: Step-by-Step for WordPress, Shopify, Wix, Squarespace, Webflow and Custom Sites
How to make a sitemap on WordPress, Shopify, Wix, Squarespace or Webflow, or by hand with a valid XML template, then submit it to Google Search Console.
How to Do SEO Competitor Analysis in 30 Minutes (Free Tools, SE Ranking, Semrush or Ahrefs)
A timed 30-minute SEO competitor audit with free tools, plus the exact reports to open in SE Ranking, Semrush or Ahrefs. You finish with 3 actions.
Low Competition Keywords List: 100+ Examples by Niche and the 10 Patterns Behind Them
A low competition keywords list for 12 niches, built from 10 repeatable patterns, plus a 2-minute check to confirm each keyword's volume and difficulty.
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