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Netlify guide

How to add a blog to a website hosted on Netlify

Netlify can serve a blog at yourbrand.com/blog with two lines in your _redirects file. Outrank hosts the blog, so there is nothing else to build or maintain.

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Subfolder

Your blog at yourbrand.com/blog

The 200! rules proxy every request under /blog to your Outrank blog, so the address in the browser stays on your domain.

Step by step

Set up your blog on Netlify

  1. 1Create your free blog: enter your website and pick a template. It is live in about a minute.Start here
  2. 2In Outrank, open Blog → Settings → Domain and choose “Subfolder”. Enter your website address, such as yourbrand.com, keep the path /blog and click Continue. Outrank shows the code for your setup with your blog’s address already filled in.
  3. 3Add these lines at the top of the _redirects file in your publish directory, before any other rule.
  4. 4Redeploy your site, then click Check now in Outrank.
  5. 5Add a “Blog” link to your site’s header or footer that points to /blog.
_redirects
/blog/*  https://o--your-blog-id.outrankblog.com/:splat  200!
/blog    https://o--your-blog-id.outrankblog.com/        200!

Example only. In your dashboard, Outrank shows this code with your blog’s own address filled in.

Tips for Netlify

  • Single-page apps often end _redirects with /* /index.html 200. Keep it as the last line.
  • Using netlify.toml instead? Add the same rules as [[redirects]] entries with status 200 and force = true.

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FAQ

Adding a blog to Netlify: questions

Short answers to what people ask most.

Why put the blog in a subfolder instead of a subdomain?
Search engines treat yourbrand.com/blog as part of your main website, so every post builds the authority of the domain your product pages are on. A subdomain like blog.yourbrand.com works too and is quicker to set up, but it is treated more like a separate site.
Do I need a paid Netlify plan?
No. Proxy rewrites in _redirects work on Netlify’s free plan.
Does connecting my own domain cost anything?
No. Connecting a subdomain, a subfolder or a separate domain is free on every Outrank Blogs plan, and HTTPS is included.

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