The Outrank Blog
Practical guides on SEO, AI search, link building and content marketing, with real numbers, templates and step-by-step walkthroughs. Researched, written and published with Outrank.
Articles

Is Your Website Ready for AI Agents? How to Test It Free and What to Fix First
Bots now send the majority of HTML requests on Cloudflare's network. Vercel's free Is Agentic scanner shows how your site reads to AI agents, how big brands score, and which fixes…

What Are Google Preferred Sources? (And How to Add the Button)
Since August 20, 2026 you can put a button on your own pages that lets readers tell Google they want to see more of you. Google says people click a preferred source twice as often.

Why Your Content Plan Should Be Questions, Not Keywords (and How to Build One)
Nobody types two words into ChatGPT. They ask a full question, and the model goes looking for an answer to it. That is what it cites.

Which Social Platforms Do AI Search Engines Actually Cite? (2026 Data)
Reddit dominates. YouTube is a strong second. LinkedIn is third and leads on Copilot. X barely registers. Here is where ChatGPT, Perplexity and Google's AI actually pull from.

How to Get ChatGPT to Recommend Your Product: Get Onto the Pages It Already Reads
When ChatGPT recommends tools, it reads a short list of pages first. If your product is not on them, it cannot recommend you, however good you are.

What ChatGPT Reads When Someone Asks If Your Brand Is Any Good (and How to Fix It)
When a prospect asks an AI whether you are any good, it does not read your homepage. It reads whatever ranks for your company name plus the word reviews.

What Is Google-Extended? What Blocking It Does, and Why Figma Does It
Google-Extended is a robots.txt token that controls whether Gemini can train on or ground answers in your content. It doesn't touch Search or AI Overviews.

Change One Word, Lose Your Spot in AI Rankings: Why AI Recommendations Shift and How to Measure Yours
Swap one word in a prompt and ChatGPT or Perplexity may name different brands. Why AI rankings are unstable, and a simple test to measure your visibility.

Does Page Speed Affect AI SEO? Mostly No, Except for One Number
Better Core Web Vitals barely move AI citations once you pass the basics. Server response time and raw HTML matter more. A 5-minute test and what to fix.

How AI Reads Your Website: What ChatGPT, Claude and Perplexity Actually See
AI assistants read your site as plain text from the raw HTML: no design, no images, usually no JavaScript. See what they get in 30 seconds and fix it.

Bing AI Performance Report: See the Exact Queries AI Used to Cite You
Bing Webmaster Tools' free AI Performance report shows how often Copilot cites your pages and the queries behind it. Where to find it, what to fix.

Why ChatGPT Skips Your Site (and How to Fix It): 5 Causes to Check
ChatGPT does not search for what you typed. It rewrites the question first, and then picks the page that matches its search, not yours.


